Uncovering What Really Makes People Buy - The Solution Search Triggers

In a recent episode of Pulse by Intuji, Julian Wallis, CEO of Intuji, has a fascinating conversation with Talia Wolf, CEO of GetUplift. They explore the art of crafting effective customer surveys to enhance product and service offerings.

Talia explains the depth of inquiry needed to truly understand customer motivations:

"Other questions are around, you know, what was going on in your day or your life that made you search for this solution?

And it's not just 'Why did you buy from us?' It's about taking me back to that moment that made you search for this solution and what was going on. What happened?

That helps you find the trigger of what was happening."

She highlights how personal moments and everyday frustrations can be pivotal in understanding a customer's journey, emphasising the need to dig deeper than surface-level queries.

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