Determining How Much to Charge for a YouTube Sponsorship

If you want to know how much you should charge for a YouTube sponsorship, there's a lot of factors and variables to consider. It's not just how many views and subscribers you have, but your engagement, the time of year, where you are in the world, how niche your channel's audience is, and more. In this video we go through some of those principles on how to get sponsored on YouTube so you can make money on your YouTube channel and through your audience.

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[NaturalGallantBodybuilding]

Can't stand these companies that offer to send you products for you to "just do a review" on their product. There seems to be a certain level of delusion on their behalf when it comes to the cost and time it takes to make content and build an audience on youtube.

[vasseurbeauty]

I just want to chime in here and say that I just put in my info and it was right on - great service!

[YourDriverMike]

Perhaps the hardest business question for newer creators like myself is this: How much do we charge for endorsements and brand deals? Thank you Tim and Chad for giving us a springboard to answer this question!

[ShayleeOfficial]

Yay to the microinfluencers!!! Charge what you're worth! It's important :)

[grobbs]

I wish I knew that when my channel was that size. I was getting robbed. $100? I took it and figured it was better than nothing. But now on my actual channel (this is just personal channel) I'm getting exponentially more.

I'm glad they made this website, because it's such an incredibly difficult world to figure out. No one talks about how much they make, or how to structure these deals. So thanks guys! Big help! If you are one of those smaller channels... seriously listen! You are worth more than that free product, or $100 for a 60 spot. Demand more, if you don't get it, find someone else.

[samandnia]

A good starting point is asking for $50 per 1000 views you get on average. I charge less for products we already like and/or use (They're easier to incorporate and appear natural) and more for products that we generally wouldn't use but our audience might like. I refuse reshoots unless they want to pay more for production costs.

[VanessaBlanco]

I always thought I had to wait to get my full value on branded deals. This was super helpful! Thank you as always Tim. Would love a series on how to create a media kit/deck

[VoicesofAncientEgypt]

Thanks for the great info in this video, Tim and Chad! It's refreshing to hear how important the smaller channels are.

[Drostvideo]

After reading the TOS I was reluctant to sign up ie Security
We have implemented technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will not be able to defeat those measures or use your personal information for improper purposes. You acknowledge that you provide such information at your own risk.

[OnlineAutoRepairVideos]

The only issue i see is when some creators gets over 100, 000 subscribers, they tend to take away from their viewers by not showing a certain tool because they are not getting paid for it, which in the end, discourages the viewer because that viewer is watching that particular video to LEARN how to do something.

[beautyandthesavage]

Here's my thing... I used to work for a certain company that has about the same reach of a micro level influencer. They were able to get companies to sponsor dedicated videos over $75K per video. I sincerely believe that going by what others influencers do is a major mistake. Influencers do have a tendency to under value their worth.

[AndriyVasylenko]

And what about doubtful deals? 1) when the product is crap 2) when the product is overrated 3) when you just don't like it

[NickEh]

Very informative. Thanks for this. Love it when people actually have knowledge of a subject. Great video! :)

[noreenskitchenchannel]

So glad to see this interview! I am a huge fan of Social Blue Book. I have been using it for a while now and so glad that this tool is available for me to use. I have been saying this for a long time. Creators are not valued as they should be by sponsors or brands all the time. Thanks again Tim for bringing us great information on building our channels!

[alexanderlyon]

Excellent video. I signed up for Social Blue Book a few months ago and it's cool to see that my channel (a very small one) already has some value to potential sponsors. I'm a long way off from getting sponsors but it's something to build toward. Thanks for pointing the way forward, as always, Tim.

[thebabygiraffe]

This was the BEST!!! I just got offered my first sponsorship deal. Boy am I glad I found you!

[CloverTac]

This is absolutely spot on! Creators get WAY too hung up on their views, subs and AdSense. With less than 600 subs I am making really good money with my channel and if the ratio holds as subs increase then I can pay all my home bills with just a few thousand subs. It is MUCH better to cut out the middle man and find those sponsors, advertisers & affiliates (especially local) themselves rather than rely on a network that takes a percentage. PLUS, when you sell yourself (or your channel) to that company/business, you create a relationship directly which betters the experience by leaps and bounds.

[IMRROcom]

I Never charge any one who wants me to look at something they make or sell. I'm so happy they send me something to add content to my channel, With out manufactures I would not have that channel. No way in this world I could afford to buy all that stuff. In fact me doing it for free gives me a better chance to get cool stuff to look at and review.

[AlmondSummers]

So glad I found this video! I'm a micro Influencer, and I was completely lost as to what to charge. I was about to start off charging way lower because I was clueless. Thanks for the info! 😊

[TechWithBrett]

I just started using Social Bluebook and it really gave me an idea of where to start when working with brands. Putting all the numbers together really makes it easy to help build a portfolio. On any paid deal is it required to say it is sponsored in the video or can that just be a pop up on screen?