This New SEO Strategy Is Replacing Keywords in 2025

New SEO strategies are shaking up how SEO works to rank higher on Google. Zero-click searches, search intent, and AI overviews are just a few of those new changes.

Learn how to create content that matches what people actually want, make the most of featured snippets, and stay on top of search rankings with simple, practical SEO tips. It’s all about boosting your visibility and building real brand authority that goes beyond traditional keyword research. So, why does this matter? Well, let’s be real—search engines have evolved, and if your SEO strategy hasn’t, you’re probably missing out. People aren’t always clicking through to websites anymore because they’re getting quick answers straight from the search page. That means you need to make your content stand out right there, in the snippets and featured results.

But it doesn’t stop there. You’ll get practical tips to make your content stand out, from fine-tuning your keyword approach to using tools like SEMrush to track and improve your visibility in search features like snippets. Whether it’s boosting engagement, fixing weak spots in your content, or staying ahead of AI-driven changes, this video will show you how to take your SEO game to the next level.

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[MatthewFielding]

You putting this up for free is actually clutch - praise to you

[QuinnStephenson-zm]

Everything is clear. Brief and clear. No water. Thank you)

[frederikstilunddrost]

Love this, i do like to listen while working and its really hard with his accent to understand unless you actually look at the video.

[KeywordResearchSimplified]

*Thanks for staying ahead of the curve!*

[LeonPetrou]

Should dwell time be long or short? Long indicates user engagement and short indicates goal completion. Which does google's algorithm require / optimize for? Or does it depend on search intent?

[NateFisher-ep]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[LemuelKersey]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[SonnyJackson-wl]

A good lecture that will benefit all who have followed this excellent explanation.

[ChetanRao]

Come on guys. There is nothing "new" about this. SEO folks have already been doing this for at least the last 3 years, if not longer.

[LeonardoBoyle-zr]

Thank you for creating the video - likes Unequivocally !!!!

[NateHill-jc]

Thanks for the video! Loved it very much!

[HarleyHolt-xj]

Clear and understandable, I wish there was more information like this.

[EphraimSimonis]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[AlaBenhariz]

is when you have two or more page targeting the same exact keyword phrase It's detrimental to your seo performane bacause it forces google to decide which page is best for that keyword and our job to direct google it's going to compete with each other, Kinda like a bunch of kind wantig to be first in line

[ona]

Watch this video in 1.2x speed. Because it feels like originally semrush have reduced the video speed before publishing resulting in difficulty in understanding the accent.

[LincolnDavis-nz]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[Testing-pjbh]

Hey Semrush, Can someone create a tool using your data API and then sell monthly subscriptions to that tool?

[JimCarterr]

It's really hard to understand with his accent,
and the captions also need some works...

[dichdasoul]

Can‘t understand any words. Are you drunk?😅Great Video by the way

[leedolian]

Why does this guys voice sound like AI?