How Instant Ramen Became an Overnight Success

Most people associate ramen with broke college students, but the story behind these instant noodles is far more surprising. The instant dinner is the brainchild of Momofuku Ando, a Japanese businessman who was on a mission to solve a post-WWII hunger crisis.

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[BHuang]

Instant ramen was an luxury food item back when my parents were in college. Oh how times have

[XskullDrSkull]

“He set out so solve a hunger crisis”




You still solved a hunger crisis for broke college students

[patrickmccullough]

Before Ando solved the problem, making ramen took a lot of effort and some skill from the cook. It was hard to make it right, and as a result, it was eaten mainly in restaurants and shops. Ando's innovations made it possible for anyone to make reasonably good ramen at home and inexpensively. This was a huge thing at the time, and he is rightfully regarded as an icon.

[splatata]

USA: here eat bread for a few 20 years or somethin

MomoFuku Andu: I’m about the end this breads whole career

[itsalbertobro]

BEACUSE of this man I graduated uni with a master degree in computer engineering without starving to death

[mr.reality]

you're not supposed to microwave it. why does everyone do this?

[jakesyoutubezone]

You REALLY shouldn't microwave cup noodles, the styrofoam melts into the food. They expressly say no to do it on the package

[LogsCarvingClub]

1:30 YOURE NOT SUPPOSED TO MICROWAVE IT

[margotrosendorn]

Imagine trying to help out your starving neighbors, and doing it so well you end up feeding the world for the next century. I salute you, Momofuku-sama!

[littlemissfinch]

Americans: here, take this flour to make bread.
Momofuku: *y tho*

[vinnyvidivici]

People that microwave cup noodles are the same people that roll through stop signs.

[nerdmysteria]

I’d like to thank this man for saving me money and time

[timev]

“Remember your slurping down a piece of history” doesn’t all food have a history behind them?

[jetshoo]

Who else ate ramen while watching this?

[spl]

"Success doesn't happen overnight."


The dude who invented instant ramen: *bet*

[jintanarawdsukumaal]

The main goal : solve the hunger crisis in Japan
What actually happened : saved a bunch of hungry and broke college kids around the world ( and maybe also solved the hunger crisis)
True respect.

[nuttyaktaps]

"Instant ramen wasn't made for a bunch of 20 year olds."
well, technically it was

[spencermanning]

0:02: As a college student who's 19 (soon to be 20) years old and kinda broke, I'm proud to be a fan of instant ramen.

[clouds.justclouds]

Iconic struggle meal not only because it’s cheap but because of how versatile it is. Pour franks red hot in the broth and make it spicy, you can drain out the water put some tuna in it and flavor it with whatever you can find for a quick cheap homemade pasta

[sirloinsteak]

"Instant" success






I'll leave...