How can we redesign the future of fashion?

The Jeans Redesign: Creating a world where clothes are kept in use

For decades, jeans have been at the heart of countless fashion collections. However, they are no exception to the fashion industry’s take-make-waste linear approach. See how the Ellen MacArthur Foundation set out to change this with an ambitious project that put the circular design of jeans centrestage.

Together, brands, mills and manufacturers from high street to luxury retailers have proven that circular design for fashion can become the norm.
If you are part of the problem today, you can be part of the solution tomorrow. Primark’s story is just one illustration of what's possible and what's left to do. The path forward is clear - it’s time to step up the pace and scale of progress.

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Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

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[MLONDON]

This is such a well made film - you should promote it more!