The Promise | I Will Be The Last Sandwich Generation

Like many of us, Yong Tian was brought up by parents who pinned all their hopes on him. All grown up now, he makes a promise that takes an unexpected twist in the lives of everyone.

How will your actions today affect the next generation?

As we see an increase in financial literacy and availability of financial instruments, 86% of today’s Sandwich Generation believe they can end the sandwich generation cycle for their children.

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[crissostomoibarra]

I cried watching this because I'm one of those. Helping my siblings and my parents while raising my child. It's not a joke.

[kassarin]

The dark side that people who think single children are "privileged" don't see.


Thanks for making this video, it speaks volumes about many of us who are suffering in silence.

[linggezhang]

I cried when I watch this video. As a child born during PRC’s single child policy period, i am the only one who can take care of my parents when they become old. Meanwhile, I also want to have my own life and start my own family. It’s hard, but I don want to disappointing my parents as they gave everything to me to raise me without any saving for themselves. I am a female, but I don’t want to relay on males to get money. Therefore I have to be extremely hardworking to improve myself. All of these efforts is to help me to achieve the life status I want: taking good care of my parents as paying back the sacrifices they had made, providing good living and studying environment of my future children, while taking care of myself for now and future. It’s so hard to successfully to achieve all, but it’s the kind of life I decided to live with. Taking up the responsibilities and trying to be an adult 💪💪💪

[michellelim]

I really relate to this ad so much. Many of us have our parents providing for us and giving their everything just so we can have better lives and because of that, there's pressure to meet our parents' expectations and also think about starting our own family all at the same time. It can be really stressful and suffocating when you feel like there's only so much you can give. May we all be the last sandwich generation.

[seanyeo]

Expecting a filial child who will give you all you want materially and emotionally is like expecting to be born into a wealthy loving family - both are illogical pipe dreams that only favour a lucky few. If you know you are a person with expectations, the biggest act of mercy and generosity is to not bring any children into this world, even at the risk of being lonely in old age, for ultimately they will disappoint you, and more so, you, them.

[smfabrigar]

I'm also experiencing this until now.. I want to earn, save, and invest for my future but the reality it is really hard if you have parents like this in the video. Parents like this will only make their child to hate them, we are not born to be their retirement plan. It is our duty to help and support but not to always give everything to our parents. This is not a joke. Let us break the cycle

[sohnicholas]

Well done! Tribute to the scrip writers and the crew. This as moved me a lot. I tear in the public.

[gi]

Best msg ever. so true. many my generation drowning in this whirlpool. No wonder so many die due to sickness, depression early age. Divorces, singlehood, low birthrate increased. Yesteryears' standard of living diff fr now. Everythg so expensive. Now evn hv foreigners to replace Sporeans. Children didnt get to choose thr parents. They are our future so duty of parents to raise happy healthy adults not drown or burden. Children are not our 'Retirement Plan'.

[tonypang]

Well done NTUC. You have hit the nail on the head with this campaign. 👍🏼

[mandelmalemandelmale]

I seldom say this.... this ad moved me deeply as a man

[longfengho]

Such a heartfelt commercial. Almost burst in tears in cinemas. Probably the best commercial from local.

[sleeplesshead]

Massive respect for every person who gets through this. You will get huge rewards. Please stay strong!

[PrincessAmenRa]

Not all are like that lah. I guess in my case I was fortunate. My dad died when he was 59. It sounds mean but in some ways my family's life was much better after that. My brother bought a resale flat, he is single, no wife no kids, mom moved in with him, rented our four room flat out and she's pretty much set for retirement. I got married and decided not to have kids. So it's all about timing and planning. In this scenario it'll be better for all of them if 1 of his parents drop dead. I would say the dad deserves to.

[risadewi]

3:19 My dearest emma. I will be the last sandwich generation. This is my promise to you. 😢😢😢

[Georginapoh]

Wow the starting of this ad made me hate the father so much and only the end made me realise that, actually it totally relates to me now. I also refuse to let my kid be sandwiched between providing for me or my kid own family in the future.

[azislim]

One of the best ad. Very well made. I keep watching it to remind myself to be the last sandwich generation. Thank you 👍😊

[arcencielc]

This ad bought tears to me. Some parents are cruel. They think that children are money generating machines to them. I know I know. They gave birth to me raised me albeit in a "cow raising" style - eat, grow up, all by yourself. No need to educate. Years ago,
when I told my mum I wanted to take care of my child by myself. My husband and I decided that that extra income was not worth it compared with raising my child on my own. My own mum said to me "A few hundreds more not good meh?" I have cried countless times over this. Every now and then she would call to question me why I didn't start looking for a job and start earning money. I got into depression. My husband and child suffered as a result of this. One day, out of the blue I told myself I couldn't go on like this anymore. So one day when my mum called to check on my job searching status, I told her bluntly, " I have my own life and I decide how I want to live it." I became cold too. Since then, my mum dare not to ask directly about my job status. She does ask indirectly though. However, I don't care anymore. I am not a money making machine to her. I have a life. It is me who decides how I want to live my life. I may sound infilial but what can I do? Succumb on her demands? NO! I make sure that I won't do this to my child. I cry so much when I am writing this. I hope everyone can understand that some parents may not deserve respect all the times.

[christalline_]

This is a super well produced adv!! Really hit me :’) Good Job to the production team!!

[programmersparadigm]

Dear parents, this is the reason why your adult children don’t want to start their own families and have children of their own.

We are the last sandwich generation because we refuse to be sandwiched.

[azzahaziz]

Omg I cried, really hits me in the feels, this is too real TT^TT