How To Optimize Youtube Videos - 12 SEO Tips

Have you ever wondered what you can do to optimise YouTube video uploads? In this video I dive into the subject of YouTube SEO and show you what I do when uploading to this channel. As usual I did lots of research to put this video together so I hope you find some helpful tips within.

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0:00 Intro
0:45 Heads up
1:21 YouTube video are search results
1:39 Caps in titles?
2:14 Match title & file name
2:51 Titles that deliver
3:20 Keyword research
4:05 Descriptions
4:30 Time stamps
5:05 Tags
5:33 Over-branding
6:42 Thumbnails
7:04 Cards
7:26 End screens

[CharleyPangus]

Thank you so much! I struggle so hard with this.

[youaregodspursuit-]

10:50 minutes of priceless explanation of the importance of SEO from solid to meh! I watched the whole dang thing! Kudos!! I really enjoyed the implication that using everything offered by YT is helpful. Why leave anything they offer out ... if a place to included can create helpful ratings = 3.75% verses 0% as a blank, how can that be bad??

[sandyande]

Brilliant SEO tips, I will put some into practice cheers Harv

[Jacob_Roberts]

Your tips are always helpful. Thank you Harv. 👍👍

[iamericlenz]

Harv, firstly, great video (as always). Secondly, I would even go a little further with over-branding. I would also include over-production. I remember days on YouTube when it was random people with a camera in their room trying to create incredible videos. Nowadays, almost every YouTuber beyond 250k Subs has a fancy studio, maybe staff and an enjoyable production value; however, it doesn't feel like "broadcasting yourself" anymore. These people feel out of reach and, in my opinion, hurt the creator/consumer relationship. Even though this isn't an SEO topic, I decided to mention it since the content is still king, as you already said. :)

[AJBtheSuede]

Very true points, regarding #4 -"titles that deliver" - I've actually found myself unsubbing channels with "clickbait hyper-exaggerations" titles, even if the channel tends to have good content in the actual videos... I just find it extremely annoying :)
One thing I would add is to add consistency to your uploads. Doesn't matter if that's one big feature-size content per month, or two per day. One of my absolute favourite channels is the British car-remake channel "Bad Obsessions Motorsports", and they maybe publish one every two months - if you're lucky. I've watched every one of their videos end-to-end, since 2015.

[BassPlayerAvailable]

Apparently a video needs to be watched for at least 30 seconds until its classed as a view. So maybe don’t put a card in the first 30 secs. (No idea about videos with a total length of less than 30 secs).