5 Product Pricing Strategies To Ensure Success | Shailendra Marathe, CFO Axis

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0:00:00 5 Product Pricing Strategies To Ensure Success
0:01:01 Pricing Products
0:01:10 Agenda
0:01:27 Quote from Warren Buffet -"The single most important decision in evaluating a business is pricing power"
0:02:42 Challenges in pricing products
0:05:53 Impact on Strategic Decisions
0:07:21 Poll Question 01 - Do you link your pricing strategy with important strategic decisions?
0:08:59 Quote from Phillip Kotler - "Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs".
0:09:55 5 Strategies for Success
0:11:06 Examples
0:13:36 Create choice
0:17:36 Use Anchoring and Create Decoy
0:21:23 Pay per use
0:24:49 Freemium -Canvas grows with your brand
0:28:32 Bundle/ Unbundle
0:33:32 Impact on Strategic Decisions
0:35:51 Poll Question 02: Do you plan to link your product pricing strategy with important strategic decisions in future?
0:37:28 Quote from E J Bouter -" The impact of pricing is always greater than that of the other three profit drivers - sales volume, fixed costs and variable costs"
0:38:03 Q&A
0:38:23 Best question wins....