How to Price Your Products (Pricing Strategy Guide)

In this video, I show you how to set fair pricing for an early-stage product, which will maximize your chances of building a working business model.

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WHO AM I?
Hi - I'm Ash.

I help early-stage founders everywhere raise their odds of success through a battle-tested framework I’ve been curating for the past 10 years. These playbooks are taught at many top startup accelerators and university programs worldwide.

I’m the author of two best-selling books (Running Lean and Scaling Lean) and the creator of the popular 1-page business modeling tool: Lean Canvas.

Life’s too short to build something nobody wants.

[realonebusinessschool]

I've always love the value based pricing method. It motivate me to give more value than my customers expected. After doing this for a little while just to be sure they're satisfied, then i increase my price for the next set of customers and the circle keeps going.

[TUSHARGOPALKA-njjx]

It's a good video but it doesn;t account for the fact that a business evolves and creates new revenue streams with time. Hence, doing a back of the envelope calculation to decide pricing based on whether someone wants to be a level 3 or a level 4 company 10 years down the line is perhaps not quite the correct way. It can definitely be a good starting point perhaps to find a ballpark number. Overall, great video but it would be nice if you can make video in more depth