The Single Best Way to Start a Conversation with Any Prospect

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Most salespeople start their conversations with prospects by pitching. These salespeople describe the benefits of their products or services, and tout the amazing features of their companies.

This is totally wrong. When you begin a sales conversation in this way, you’re totally focused on yourself and your own company. But prospects don’t care about you! They only care about themselves.

Stop pitching, and start using an approach that will set you apart from the competition and get the prospect to perceive you as an expert.

In this video, I’m going to share the single best way to start a conversation with any prospect.
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Im in sales and i use this alot naturally! Its the only way to let someone know that you understand them and that you are the answer to their problem. I even used this to nail my interviews.. hahaha!!!

tptrading_
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This is gold. Thanks for sharing. As someone who’s done a lot of reading to understand sales I can say that this idea of the “Challenger sale“ or person who is educating the customer is a sound philosophy. Thanks again for making this video it was a critical reminder I needed to implement this technique

PROPHAMMER
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Yes I have tried this by showing concern about the prospect's requirements n resolved their queries n it really works out... Thanks

anoopjagtap
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Best 5 minutes I've spent this month

rhettwallace
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Something that resonates with me is your poise, excitement to great but, also being calm and likable are key. Many of your videos are very helpful

teamrealtreebnj
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Thanks Marc, your videos add massive flavor to the serious sales help options like Cardone or Robbins. Great information.

klausskmdrah
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1. Show you know what's going on in the marketplace. "Right now I see this happening in your sector."
2. List 3 common challenges going on in the marketplace that you solve. "A lot companies are losing to low cost competitors, can't find prospects, can't run good sales meetings."
3. Do any of those issues ring true to you?

TrentonErker
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Fantastic video, quick to the point and very valuable information! I am not a salesperson but am being asked to add sales to my repertoire. As I am being told everything I am dong is "the wrong way" Marc gave me a fresh perspective that actually makes sense.

lorifox
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I use this all the time with existing customers, I still have trouble closing, I don't feel comfortable pressuring people but when I try to upsell as a door to door guy to add more services I often get offered inside. I can start the conversation and make a prospect feel valued this way.

JohnMcMasters
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Keep at it Mark! love the energy and honesty. Best to you and respect.

pistonflyservice
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Marc Thank you for this informative video, it intrigues me to upgrade my selling strategies.

lindamarconi
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Your videos are a great source of value addition for sales professionals.
Thank you for bringing this one.

chetnagaba
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Hi, Thanks for your valuable ideas. This is the creative approach to sales. So, I think with practice we will close more sales.

orkhanalakbarli
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This approach i already used after seeing your video and it truly works out, Thanks for sharing...

nirmalraj
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Thanks Marc, just used that tactic on my sale diagram. I'll try it tomorrow morning! :D

Frank_havre_creation
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This video pisses my off🤣👍🏼
I’ve been working as a Technical Sales Specialist for over 25 years and I can’t (or I don’t want to) remember how many years, frustration and mistakes I had to go through before I achieved that level of professional awareness...!
I wish I had someone providing me with those advice...!

paolobenedicti
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Dear Mark, I am your fan. Thank you so much. I love watching your videos, teaches me a lot about sales that I never knew...👍

rajinderdhammi
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Really valuable info. From now on I am gonna use these approach in my conversatians.

saidbensallah
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Super method for engaging sales prospects in todays competitive market, the only way really! Structure the prospecting this way and people WILL if you have a viable solution, you're in. Thanks for sharing Marc! All the best!

jamesnickel
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I like how you use the term challenge instead of issues or problems. Challenge is far more positive and not stressful when repeatedly used, unlike the other 2.

goodmanwiseman