My ULTIMATE GUIDE to Keyword Ads on Amazon KDP

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This video includes EVERYTHING you need to know about Keyword Ads for selling books on Amazon KDP. I'll go through common questions, including what are keyword ads? How do keyword ads work? What should you bid? How do you find keywords? Which match type should I use? How do I see if they're working? How to make my ads more profitable? And many more...

I'll also do a complete walkthrough on how to set up Amazon Ads, with tips and tricks that I've learned along the way. This video can help you to create better ads and sell more books on Amazon KDP.

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🕘 TIMESTAMPS 🕘
0:00 Introduction to Amazon Ads
0:38 My Best Selling Book Income
1:24 How to Set up Keyword Ads on Amazon
2:48 How to Find Keywords for Amazon Ads
4:02 Finding Good Keywords
5:38 The Difference Between Broad, Phrase and Exact Match Types
6:49 Should I Use the Suggested Bid?
7:18 Negative Targeting on Amazon Ads
8:05 What to Bid on Amazon Ads
9:23 What Keyword Ads Look Like on Amazon
10:00 Tips When Naming Your Ads
10:55 How to Work Out Break-even ACOS
12:11 Portfolios on Amazon Ads
12:25 Setting a Budget
13:16 How to Adjust Your Ads (Example)
13:56 How to Reduce CPC on Amazon Ads
14:39 How to Optimize Your Ads
15:36 When to Adjust Amazon Ads
16:38 Why Should You Use Amazon Ads?
17:47 My Experience with Keyword Ads
18:09 Wrap Up

#amazonkdp #amazonads #ad
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I hope you enjoyed the video. Do you have any extra tips that I've missed out?

selfpublishingempire
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Really helpful video. Thanks so much! I especially like your idea of putting the ACOS in the campaign name

Bazile
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learnt a lot from this video.. You are the Best KDP video creator out there..

snugs
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Would suggest doing a campaign on older books?

Thank you for sharing your experience and knowledge with us.

propertypointers
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This is all great info! I am just starting on my KDP journey, launched my first book last week. I have a few sales, but suspect they are from people I know. That being said, do you think my book is still in the "launch" phase where I would benefit from the ads? I'm hoping people will buy it for stocking stuffers... I'm thinking of putting a fairly large budget towards the ads (even running at a loss) because I have a ton more books I'm working on and sort of want to jump start the first one. I was going to do ads later down the road but you brought up great points that I feel like I should spend the money now. Thank you!

EricaGamet
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Great vid boss the part I wish I could quantify is the boost organic sales get from ads even when they seem like they not doing much directly ?🤔

BB_Woo
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Brilliant, thank you! Do you really use so few keywords or was this simply an example of the process for this video? 😻

spk
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1 questing while selecting color options on kdp do you do premium color or standard color? What are the margins like on premium color and what’s the difference?

zerka
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What would you say is a good number of sales per day for a new coloring book with amazon ads enabled??

diegoarbildua
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Do you use any keyword research tool for getting keywords or stick with only Amazon suggestions?

snugs
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How many keywords do you usually put on 1 campaign?

zerka
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thanks for the video. do i understand correctly. you don't use the keywords you used in the description when uploading but look for words you want to get high in the ranging. once you have achieved some sales and the book is on page 1 then you stop advertising.

oliverroepcke