How to write cold emails that get responses (A 45.8% reply rate)

Unlock the secrets to boosting your cold email reply rate with insights from Mike Wander, an Account Executive at Lavender and founder of the "3-Min Sales School." In this episode, you'll learn:

- How Mike's unique email strategies achieved 87 meetings in just 90 days.
- Essential pre-emailing steps to ensure your list is tailored and targeted.
- The mindset shifts necessary for crafting engaging emails.
- A proven framework to personalize emails and stand out in a crowded inbox.

Mike's impressive metrics—65.3% open rate and 45.8% reply rate—speak volumes. Discover key techniques for effective sales development and SDR strategies that will transform your approach to cold calling. For more sales tips, connect with Mike Wander on LinkedIn and subscribe to the SDR Game newsletter. Elevate your sales game and outperform the industry average with these expert insights.

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Chapters:

0:00 - The average email sales writer
01:02 - Mike's Success: 87 Accounts in 90 Days
02:46 - List Segmentation Strategies
05:24 - Creating a Point of View for Outreach
11:16 - Understanding a Point of View
13:35 - Research Techniques for Cold Emails
19:04 - Crafting Effective Subject Lines
21:18 - Connecting Observations to Insights
23:38 - Developing a Unique Point of View
27:25 - Effective Follow-Up Strategies
29:14 - Top Tip for SDRs
30:13 - Common Cold Email Mistakes and Solutions

[PercyMacdonald]

For every account on your list you should:

1. Know what they do
2. Who they sell to
3. The problems they have
4. Created a POV

Then you email them with:

1. What you saw
2. What that means
3. Where their better world could be

Think about the email as a short story.

[MikeWander-te]

Thank you so much for having me! It was so fun!

[Steve-iztf]

Just used the framework and got an instant response on an acct that's been icing me, great stuff Mike and Elric!

[fcordobaot]

This is one the best interview I have ever seen on the matter. Pure gold 🎉

[OliverMarshall-leadgen]

How does this not have more views, this is so good for anyone in sales! Thanks, great episode

[SebastianBøckmann]

Probably the best video about cold emailing on this whole platform!

[michaelb]

The problem is that every time one of these videos pops up for email advice.. it's companies selling to other salespeople. So they have an immediate problem. I don't see any videos of other types of software that aren't for sales teams.

[prnd]

Thanks for this amazing interview. That framework he shared is very unique. Gold!

[utamu]

Fantastic video, very valuable content. I'm new to cold email and have been intimidated getting my feet wet. The holistic perspective provided was everything I needed!

[jarelllockhart]

I’m not in tech but in sales. This’ll help my agency for sure!

[samm]

Hi Elric, I love your accent.. it's like the butter on a croissant.. it just makes everything better! Something I was really curious about was cadences. I realise you're not Mike, but do you have a personal opinion on the best cadences to use. For example:

After first cold email:
- If prospect opens email (assuming you use tracking)
- No indicator prospect has opened email

Generally how often to keep cycling back to a prospect and with what kind of cadence?

Thanks!

[KarlilAmisial]

Geat insights - new to cold email - have been framed with so many industry templates - Mike definitely puts a pause on how I see cold email automation now. Need to watch it again

[jessydiaz]

This is gold! Thanks so much for this Elric and Mike. Really helpful for a person who’s new to sales like me

[haffez]

I love bith guys
The host is asking good questions
The guest is giving away all the secrets and this is the information others are charged big money


I saw this atleast 7 times


Thanks for sharing
Love from India

[loganselk]

Agreed this has SO much good info in it!!

[okeziepax]

This was so helpful! Totally worth it🙌🏾

[spotUmedia]

Great Value in this Video! You earned yourself a sub :)

I wonder though, are all automations bad? What If I prep all the personalised follow ups in advance to each business and have them automatically send out periodically? Wouldn't that just be more efficient than if I were to send them out manually and keep track of it manually?

Lets say I send out my initial personalised mails to 90 cold lead from lead gen list 1 on Monday and they will be in my pipeline for the next 2 weeks. On Tuesday I send out another 90 cold leads. That's 180 new leads to manage a week and from my calculations it would almost take me 20hrs a week to generate the leads, create the personalised mails, launch campaign, and manage campaign and that's with a hybrid approach where follows up are automated but manual responses to any show of interest. I can't imagine how long it would take me if I were to manually do everything.

Wonder what's your opinion on this? 👀

[DanielHeltemes]

POV:

Context: Hey Mike, saw you‘re looking for quality writers in your job insurance
Insight: This usually means you‘re looking for quality over mass outreach
Issue: it‘s almost impossible to track and replicate what‘s working
CTA: have you looked into email intelligence before?
P.S.: it provides you realtime analytics what‘s working within the team

[hoch]

Great video. Any idea if he's sending from cold domains or because they are personalized is he just using his company email?

[RedRumble]

bro thanks for the knowledge, i’m i’m just staring out my freelance emailing, i wonder will my email be banned after reaching certain day limit?
what is the number if i use gmail?
i send slightly different messages every time, not just copy pasting. but i don’t want them to be in spam section of others