Introduction to Product Management | What is Product Management ? | Great Learning

Product management is an organizational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. In this video, we will focus on the path to product management. During the course of this video, you will develop an understanding of what is Product Management, Product Life Cycle, and the Marketing Mix of product management.

🏁 Topics Covered:
00:00:00 Introduction to Product Management
00:07:55 What is Product Management?
00:11:20 Benefits of Product Management
00:16:05 Product life cycle
00:24:00 Marketing mix
00:46:12Product Management strategy
01:01:53 Product design
01:04:25 Product leadership
01:09:29 Product innovation
01:12:56 Product Manager and his roles
01:23:14 Lean in manufacturing
01:40:24 Summary

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[saveearthfirst]

This video is very hypnotizing, (feeling sleepy) instructor using the word "Product" min 3-5 times in each 10sec.

[sravani]

I did not see any such passionate teacher as you are... Best video to fully understand Product Management... Can't Thank you enough for your efforts 🙏

[SamsonPinto]

which product management certification are accepted by top mnc

[hivyusman]

I honestly learnt a lot from this video.
Thank you very much.

[Be_Healthwise]

Thank you so much
I learn alot and I love the simplicity of this course.

[MrTolerant]

How many times you can say "Product" in a minute?. Jokes apart, great content, loved it!

[AlwaysBeTactful]

thanks for the course, is there any certification for Product Management ?

[sadeodumuyiwa]

Thanks for this simplicity in teaching

[ShadabKhan-leue]

Product product product sound like duck 😂😂😂😂

[adesanmigraciousadesola]

Amazing course
Thank you for this introductory video

[Pankaj_Kataria]

Well explained information on PRODUCT MANAGEMENT.

[Raynesaiz]

Thank you so much Sir. This is well taught

[seshubabusc]

sir, Its a great tutorial. pls add a section on roles available in product management, PM, PO and BA etc

[parulsharma]

Thankyou so much for this amazing course

[digitalmarketing]

how to become a product manager without MBA? where can I do the certificatiions

[roaster]

Hey, any course that you would recommend for learning product management or something that you would have opted for during your preparation.
I am having 8 years experience in IT looking to transition into PM.

[jaimesmith]

Thank you for creating this video.

I am wondering If I can get your thoughts on this - I recently discovered product management but my impression so far is that I can be paid well (sweet sweet tech salary), don't need to code, don't need any special certifications/MBA/MS Computer Science (or any specific degrees for that matter) or specific experiences.

Seems too good to be true. Wondering if I am missing something?

[nifesimimogaji]

You should please give more of note that explanation cos I didn’t get most of the things you said in this video.

[naincy]

i worked in IT for 3 years...then I had quit my job to prepare for UPSC...since i have a 4 year career gap in IT...can I do product management without an MBA ???

[NikitaSewdaBME]

With great power comes great responsibilty is from spiderman movie.