20 Brands You SHOULD NOT BUY to Thrift & Resell in 2024 🚫

Some brands resell better online than others, and sometimes brands start off selling well and eventually taper off. So today we're going to take a look at 20 brands that I used to love reselling online, but that I am now avoiding almost entirely in 2024. We'll take a look at 20 different brands that either haven't been moving quickly for me or that haven't been reselling for very much money.

XOXO
Bekah

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[lindadorman]

When I started reselling, I decided to focus on natural fabrics in addition to condition and design/construction. I only sell silk, cashmere, linen, wool, cotton, leather and suede. Since I pass on anything synthetic made of polyester, rayon, acrylic, etc...this eliminates a lot of low value brands. My only exception is really unique vintage clothing or high end designers. My average cost of goods is $5 and my average sale per item is $40 so this strategy seems to be working!

[LuLu-xssh]

Here's the list if you want to copy & paste in your notes for reference in the thrift store:
1. GYMSHARK
2. Nordstrom’s
3. FRAME jeans/denim
4. Champion
5. Splendid
6. WHITE HOUSE BLACK MARKET
7. HUDSON jeans/denim
8. Columbia
9. Lulus
10. Eliza J
11. FABLETICS
12. Aerie
13. Soft Surroundings
14. allbirds
15. FILA
16. PAIGE jeans/denim
17. adidas
18. VICTORIA’S SECRET/PINK
19. SPYDER
20. CALVIN KLEIN

[TMeyer-gepj]

I will say- vintage victoras secret slips can make you a lot. They had a lot of 100% silk items too

[WowMomLiz]

Spyder is at Costco, I feel like any brand that goes there, the resell value just drops like crazy. Calvin Klein, Columbia, Splendid, etc.

[moniquevieira-huestis]

I won’t pick up Good American anymore either. I have NWT at reasonable price just sitting. Agree with your list!

[theadventuresoflenaann]

I was soooo excited to find Frame jeans in a great style and then……..still sitting.

[jojomojo]

Most of those are on my list too. A few others are: 7 For All Mankind, Betabrand, Chicos, Woolrich, and most Free People and Anthropology in smaller sizes

[kathiekesterson]

My 12 year old grandson told me Champion is out! Haha I guess he is right!

[bbcooper]

For me lane Bryant, French connection, drew, joes jeans all NWT and still can’t move them

[dennismiller]

I feel i got a little smarter after this video 😊

[thriftinlindsey]

i think someone mentioned to me that spyder is sold at costco now too, which would make sense as to why it doesn't sell as well as it used to! i've stopped picking it up too

[znecbsrua]

LOFT and Ann Taylor is another brand I'm quitting in 2024. I had already scaled back to NWT but now I'm done picking it up completely. Sorels are also getting a bit oversaturated because of TJ Maxx/Marshalls/Ross and department stores have been discounting them quite a bit. I've gotten some new pairs that I paid around $20 for and haven't been able to move them. I'd take any offer at this point that would keep me from losing money but offers aren't even coming in.

[melaniebender]

NWT Calvin Klein dresses move quickly on eBay and usually go for $40-$50. Aside from that, I don’t bother with any other Calvin Klein items.

[resellerstoresellers]

I agree with you on frame it doesn’t move in jeans 👖

[micheleholmes]

Agree with you 100%. I have to add Michael Kors and Lululemon also.

[janicewebber]

Soft Surroundings has a following of middle age and older women. I sell it all the time. Larger sizes and on eBay. It does sit on Posh, but have sold it there. Feel like its picked up more since the stores are closing too.

[makeyasaywat]

I’ve added Vineyard Vines, ATHLETA, Lululemon, The North Face, Nike, Michael KORS, Free People, MadeWell, & Spanx. Of course there are exceptions from every brand but I’m not picking up on everything I see.

[JOJOsPicks]

This list is everything! Reselling is tricky with the changing trends. Thanks for sharing your knowledge ❣️

[ThisIsAmanda]

Lafayette 148 (unless it's a larger size)
Torrid.... I use to be able to flip Torrid so fast-but now it just sits or goes for a super low amount. Has to be super unique for me to grab it these days.

This one breaks my heart- Lilly Pulitzer. Unless it's Large, XL or XXL- I use to be able to put Lilly up and sell any item within a week. Been sitting on a bunch of it for over 8 months.

[Lirelivres]

I love your videos on brands! I’m still learning, there are millions of brands out there and when I’m thrifting I forget the names, yesterday I got a STAUD dress, never seen the brand before, when I got home and checked comps, it resells for about $100 and retails for $323, I was very happy with that, we’ll see if it sells, what doesn’t sell for me is Small sizes and I have a lot of that! Thank you for these amazing videos, keep them coming!!!