Introducing the NEW 2024 Framework Laptop 13 (Intel Core Ultra Series 1)

There are a number of competing visions for what the future of computing should be. Ours is one that is grounded in the belief that when we make a computer, it isn’t ours. It’s yours. We can’t wait to build this future with you.

Shop the new Intel Core Ultra Series 1 Framework Laptop 13:

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[brielov]

Call me crazy but I enjoyed more watching this dude (CEO) talking to a phone while explaining the product than watching a million dollar apple keynote with drones, special effects, etc.

[hannesbaum]

This video describes everything I want from a laptop company: honest, direct, no business BS, listening to the community & going for a good product, not a good margin
all presented not by a suit but by an engineer

[JarrodsTech]

What impressed me most is you didn't mention AI once eventhough the new processor includes an NPU - appreciate it. Other brands would have spent 90% of the video talking about how it's going to change your life lol

[PotatoMagnet]

I was sold the moment he said “the weird part about the display is, it’s rounded corners” and explained the manufacturing process. That’s brutally honest & open. Nobody does that. I’m looking forward to buying framework as my next laptop! Please keep up this amazing work!

[killua]

My favourite feature of the framework: " btw you can just attach the newest display we have with any of the previous laptop version you have". Insane tech.

[ChaonicMew]

I love how absolutely down to earth you guys are. Don't ever hire some marketing studio to do your presentations. Do this. I cannot tell you how refreshing your take on tech is.

[smithcasey]

Jesus! Honesty is it?! It was so refreshing to hear an engineer describe a product!

"Yes, we have a slightly curved corner, I don't like it either but it was the only way to satisfy the resolution requirements without spending waaaay too much on R&D."


Honesty and reasoning. Thank you Framework, you earned my heart! ❤

[Einhamer]

The fact he's holding it so consistently on the corner to show the computers has no flex, is such a flex from framework.

[mrcvry]

Make the OS key with the Framework logo. That will work with every OS.

[FidelisAkilan-nuvm]

Integer 2x scaling is rare in laptops and amazing to look at. Really glad framework nailing the linux experience.

[PrasenjeetUrunkar]

The Framework CEO just gave a shout-out to the company that helped them make those sweet, rounded corners on the Framework laptop. He's a man of culture.

[Steph.]

Please never change from this, this is how a computer company should be run.

[TheWuffball]

My M1 MacBook is still going strong, but as soon as it has to be replaced,
Framework will be getting my business.

[tia]

Your strategy for hardware is much more pleasant then other companies I've seen. Focusing on quality of life improvements and perfecting what works year over year is extremely nice; Such a strategy makes it feels like framework laptops are devices made for practicality and getting things done, rather then a fancy fashion statement of a tech product. Thanks for all your hardwork!

[klfjoat]

I want that expansion card holder!

Everyone (rightly) talking about the great content and presentation of this video. I'm super impressed bc I think it was a one-shot video. 13 minutes without (too much) repetition, fumbling, mumbling, and "uh"s. Truly impressive!

[HasanAlKharfan]

A touch screen would be what makes me buy this. I use a stylus to write my notes. The upgradability is already amazing.

[Beryesa.]

That's some unusual transparency for a laptop company!
Meanwhile, some other brands make it almost impossible to know some basic details 😅

[caramello]

This is what an IBM laptop used to be decades ago. I remember having one at work that was already old, but supported upgrades. Today you buy a second hand one knowing that it will last as long as a new one...

[andrewdupper]

you just made me watch and be interested in an add. crazy how refreshing it is to hear a company speak honestly and openly about their tech. i already suspected this would be the case, but it seems almost certain that my next laptop will be a framework

[moritz]

Man, I think it's sad that not more CEOs/ companies are that passionate about their product. It was a real joy to listen to you presenting the new iteration of the laptop.