The Future of Brands 2024 - Building brands consumers love Is everything changing

Speakers
Oliver Lewis, THE FIFTH
Al Mackie, RAPP
Rachel Forde, TheZoo.London
Daniel Fox-Evans, The Kitchen, KraftHeinz In House Creative Agency.
Elly Collingwood, Trainline

Description
In this panel, we’ll discuss the challenges of building brands that consumers love, asking how the lives of marketers are changing and how we can adapt to change. We'll ask what leading marketers are doing to develop brands supported by distinctive, likeable, and memorable propositions that hit the sweet spot of delivering brand commercial and marketing objectives. We'll find out: How can brand leaders help to join up the marketing and commercial teams - and what are the bottlenecks leaders need to solve? How can marketers maximise opportunities across distinct brands and ensuring their brands have a strong plan? What real-world examples showcase how marketers can truly engage and connect with consumers? What's are the biggest levers that marketers can pull to build their brands - great creativity, internal leadership, customer insight, or media planning?