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The Future of Brands 2024 - Is the medium still the message?
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Speakers
David Fieldhouse, GroupM
Paul Knight, Manning Gottlieb OMD
Craig Tuck, Ozone
Description
Picking Premium: Is the medium still the message?
It’s been sixty years since Canadian communication theorist Marshall McLuhan coined the phrase, ‘The medium is the message’. Today, and with the proliferation of digital technologies and social media platforms, this relationship has become even more complex – yet arguably never so relevant. This discussion will focus on how agencies and brands can assess and define channels for campaign planning, and how premium media choices can be best flexed to deliver positive brand outcomes.
David Fieldhouse, GroupM
Paul Knight, Manning Gottlieb OMD
Craig Tuck, Ozone
Description
Picking Premium: Is the medium still the message?
It’s been sixty years since Canadian communication theorist Marshall McLuhan coined the phrase, ‘The medium is the message’. Today, and with the proliferation of digital technologies and social media platforms, this relationship has become even more complex – yet arguably never so relevant. This discussion will focus on how agencies and brands can assess and define channels for campaign planning, and how premium media choices can be best flexed to deliver positive brand outcomes.
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