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The Future of Brands 2024 - The current landscape and opportunity
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The retail media landscape and opportunity
Speakers
David Fieldhouse, GroupM
Description
This year, global retail media investment is predicted to hit $121.9bn. There are 70+ retail media networks (RMNs) that have set up shop, and a wide range of formats and channels (from social commerce, marketplaces, off-site data and sponsored product ads). In this session, we will hear insights on the current market. What is the difference between commerce, retail, and shopper media? What role will retail media play in the future of advertising? Where are the untapped opportunities in retail media and how will the digital commerce ecosystem develop?
Presenter: David Fieldhouse, Head of Commerce, GroupM
Speakers
David Fieldhouse, GroupM
Description
This year, global retail media investment is predicted to hit $121.9bn. There are 70+ retail media networks (RMNs) that have set up shop, and a wide range of formats and channels (from social commerce, marketplaces, off-site data and sponsored product ads). In this session, we will hear insights on the current market. What is the difference between commerce, retail, and shopper media? What role will retail media play in the future of advertising? Where are the untapped opportunities in retail media and how will the digital commerce ecosystem develop?
Presenter: David Fieldhouse, Head of Commerce, GroupM
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