The REAL Reason Why Your Facebook Ad Results Drop (Fix It!)

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with various brands but the majority or e-commerce!

The REAL Reason Why Your Facebook Ad Results Drop (Fix It!)

In today’s video, I explain why Facebook ad results can drop suddenly and how to address this issue.

Discover the impact of seasonality, market desires, and competition on ad performance. Learn strategies to counteract these fluctuations, including adjusting your budget, analyzing long-term data, and creating effective new ad creatives.

I also discuss the importance of having a superior product and staying ahead of market trends. Whether you’re scaling your ad campaigns or troubleshooting performance dips, this video provides valuable insights to help you succeed.

Like, comment, and subscribe for more marketing tips!

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[weaseldigital]

Amazing video Nick! Your content has helped us turn a client around with vastly improving their funnel on the ads side. Bravo!

[talhaiqbal]

Nick, when I run a sales campaign, I get sales during the first 3-4 days, but they start dropping day by day. After four days, I only get one sale despite still receiving clicks. I use broad targeting and Advantage placement. What's the problem? When I leave it for 7 days, it goes to learning limited.

[kamranalasgarow]

Hey Nick. Thanks for the great value in the video. I have noticed that the CPM is aggressively different on each ad on my end. Is that normal and what influences it or how can better it?

[afghanentertainment]

Another awesome video Nick.

By the way, when testing new DCTs do we test one new DCT at a time while the other winning ad set is running?

I had 3 ad sets on at the same time and Facebook kept turning them off. Appreciate your input.

[melvinalbuen]

Love the vid Nick, Was the Ad campaign structure that you created last 4 or 5 months ago - Are they still working right now? because there is a lot of changing on a meta ads like dct is gone etc. etc.

[HouseMusicMixChanel]

Would you still not disable ads in the main campaign is they have 0.24 roas? They get some spend to them but this roas just stays there

[anthonyyee]

Hey Nick, for dynamic adsets I got the error after publishing a new DCT "Campaign With Budget Has Too Many Ad Sets: You can only have up to 200 active and inactive ad sets in a campaign with budget. You must delete an existing ad set in this campaign in order to create new ad set."

Do I delete older adsets? or what else would I do? Cheers!

[lorenzo]

How do you transition from a not consolidated structure (5-10+ campagna) that works (3-10k a day in spend) to a 1 campaign structure?

[doz]

Quick question, I launched a Dynamic ad and on the first day I spent $40 with only 6 link clicks to the website and 0 add to carts. I panicked and turned it off. This is the first time running with this product. Is it normal to run this bad? My product has professional photos and the site is done also. Thanks!

[scottytroxell]

I have an ad getting majority spend, a .30 cpc, 3.5% ctr but not making ANY sales. Does this mean my ad is targeting the wrong audience? What should I do

[JaytirthAhya]

Hi Nick, my sales convert in average of 10-14 days. So I never optimise for purchase but submit application (on my website). Sometimes this leads to Meta optimising for new applications and not purchases. If I optimise for purchase the CBO gets stuck in learning. I saw your video about learning limited and according to that video it doesn't really matter. What do you suggest?

[Miika.tikkanen]

So you would not even turn off an ad if it was a winner in the past, but then stopped getting sales as much but still gets the majority of the spend?

[YonePepe]

Your channel is the FB ads channel I've always wanted to find. You are officially my #1 go to when it comes to Meta, everything you say sounds so real and genuine. If I ever decide to outsource my advertising to an agency it will be yours, you are the only one I would trust with my money lol

[HanbalDigital]

Nick what is good CAC in facebook ads?

[eldonmirjah]

Great video Nick. I thought you were gonna say, "The results are dropping because of your f*in creatives!" and it was gonna be the whole video lmao.
Whats your take on Advantage + shopping vs regular sales campaign? Also, would you ever do a "lead" campaign, but not use the leads objective, but the "Sales" objective where the user would land on a sign up landing page for a free eBook or something? Was wondering if you had any experience with this in an effort to improve the overral lead quality.

[GauravKumar-yvzj]

hey nick, one of my adset is having diferrent purchases one day 4, another day 2, another day 0 how to fix it, any suggestion?

[kevinng]

Hi, nick thank you for continue to output such good content for us. would like to ask for your advice, nowadays, if you handle a Supplement brand, would you more prefer to hit the high net profit ROAS or the high 3-month LTV(while with breakeven ROAS )?

[jonathante]

Hi man love the vids been watching everything and implementing it and seeing some success with it thanks for that, but my question is i want to scale but meta has a Limit on my account with 50$ a day but I can’t find away to raise its sitting at that level for a week i have been hitting the max limit everyday and making sales with it any tips ??

Thanks .!