How Marvel Actually Makes Movies Years Before Filming | Movies Insider

Editor’s Note: Previs is a collaboration between previs artists, directors, producers, and other department heads. Directors have a role in guiding and producing the previs, and some furnish the storyboarding materials on which previs is based.

We talked to Hollywood's busiest visualization studio, The Third Floor, to find out why visualization is the secret MVP of Marvel movies.

The Third Floor is one of the world's top visualization studios and has worked on 19 of the 23 installments in Marvel's "Infinity Saga." From previs and stuntvis to techvis and postvis, The Third Floor's work on Marvel movies runs through the entire production process. The first previsualizations of a Marvel film can begin well in advance of its release date, often before the screenplay is fully finished. Find out how Marvel visualizes its movies years before filmmaking and how this practice has helped the MCU rise its position of box-office dominance today.

The Third Floor has done visualization work for 2010's "Iron Man 2"; 2011's "Thor" and "Captain America: The First Avenger"; 2012's "The Avengers"; 2013's "Iron Man 3" and "Thor: The Dark World"; 2014's "The Amazing Spider-Man 2" and "Guardians of the Galaxy"; 2015's "Avengers: Age of Ultron" and "Ant-Man"; 2016's "Captain America: Civil War" and "Doctor Strange"; 2017's "Spider-Man: Homecoming," "Thor: Ragnarok," and "Guardians of the Galaxy Vol. 2"; 2018's "Avengers: Infinity War," "Deadpool 2," "Ant-Man and the Wasp," and "Venom"; and 2019's "Captain Marvel," "Avengers: Endgame," and "Spider-Man: Far from Home."

For more from The Third Floor:

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How Marvel Actually Makes Movies Years Before Filming | Movies Insider

[dae]

So they're like 3d rendered storyboards?

[muhammadoling]

hell, in my country they use previs as actual movies 😂😂

[dimitreze]

without pre viz you get Cats
not only they didn't have pre viz, the actors weren't even wearing track suits
the team that made the special effects were lost in post production

[ForeverSweetx]

I hope that means Stan Lee was able to see Endgame in the form of previs.

[mangosharky]

Imagine any of these had gotten leaked

[rohithreddysama]

5:28 "where Strange, Spiderman and Starlord join the final battle"
Drax: Invisibility achieved

[arijitdebnath]

So someone in a studio is developing a previs shot of Galactus vs Avengers now😁...wow

[Krazzy]

The vfx artist knew Endgame spoilers 3 years before the movie and didn't spoil a thing. Massive respect.

[ParzivalTheThird]

You seriously have to commend them for somehow not letting ANY of this leak in FOUR YEARS.

[abhijiths]

Next : How DC Actually Makes Movies Years Before Proper Planning

[Yeet_master]

It's basically a storyboard but much more detailed.

[melsyoutube]

this is incredible! i'm so glad marvel does this. their visual effects are always top notch, whether it's a fight in space or in a glass building on earth. everything is so beautifully detailed and rendered perfectly that it's hard to distinguish what’s real and what’s cgi. great job!

[makatron]

Imagine the logistics of knowing the exact cameras, lenses, and cranes needed to film a year in advance. It's like a 3D storyboard.

[jasonong]

Imagine being the test audience where you have to watch a low-rendered version of the movie filled with spoilers even before watching the final high quality one

[Zralock]

OK, let me get this straight. So you are talking that there are already Previews ready for all Marvel movies that have release dates in the next 2 years? I am really surprised that none of them ever leaked because there should be quite a bunch of people involved. :D

[viveks]

Wats even more mindblowing is the fact that they managed to keep the story of endgame a secret for 3 effing years.

[NoorM]

So weird to think that while everyone was excited about CA: Civil War, Endgame was already done with the previs stage.

[silentgamer]

So basically you need a damn PhD in Mega Editing in the Movie Business

[Arashocky]

Marvel studios should've put this in the ending credits:
'Directed by
3rd Floor & Russo brothers'

[yungjose]

This type of stuff is so impressive. Just makes you appreciate "animated" movies much more.