Be All You Can Be, U.S. Army | It's back and more than a commercial.

Be All You Can Be, U.S. Army, a slogan, campaign and series of commercials that resonate with many Soldiers, Veterans, and citizens around the country, ignites a brand refresh and new campaign for the U.S. Army. In this episode, Major Sheena L. Rubin and Major David K. Huffman from the Army Enterprise Marketing Office shares with SMA Tilley why the Army’s brand refresh was necessary to maintain its connection with the American People and evolve to meets the needs of a changing environment.

[allenv.cheesman]

Hooah, SMA! Great effort by all involved. Speaking frankly, the Army has public image and trust issues that it needs to overcome. Having served within USAREC in support of the mission for nineteen years, both active duty and post-retirement, I can say confidently that the money paid to the third-party marketing companies never quite showed a significant return on investment. I recommend conducting a poll of the target age market across the popular social media platforms to capture why the Army is not viewed positively, and whether parents trust the Army to take care of their sons and or daughters. I submit that the results would counter all reasons given for the current difficulties in achieving numbers. USAREC doctrine and how it is executed needs to be adjusted to be more effective.

[douglassauvageau]

If SMA Tilley ever goes to the NCO Club for that karaoke-challenge, I want to witness that! I sing a pretty mean Elvis myself 😎. "Always have your sergeant's back". Basic!