How To A/B Test Your Meta Ads Creatives (+ Free Cheat Sheet)

In this video, learn how to A/B test your meta ads creatives and improve your ad effectiveness! Plus, get a free cheat sheet to help you get started. Increase your conversion rate and get the most out of your ads with this helpful tutorial.

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0:00 Intro
1:15 How to A/B test creatives in ads manager
19:46 Recap & Outro

🔗 Links & Resources:

[abderrahimakouz]

First like and first comment from Morocco 🎉

[zamamkhizemedia]

Thank you so much for this video you have gained a subscriber

[PavloUlytskyi]

Cedric, hello! When you use Meta A/B testing, Meta split audiences, in your approach it does not happen.
If you use ABO and 2-6 ads inside you let Meta algorithm to decide what creative is best, some of your creatives could not be delivered or have low reach.

You can create A/B test in Experiments section. The ad sets will run normally outside of the test.

[codyromness]

What about testing 2 different offers - a free trial via a paid package? Should I show the different offers to same audience? Or should I split test so that audience A doesn’t see audience B’s offer

[anasify]

Thank you so much for the video.

I have a question regarding the budget, I didn't get understand it fully. So should I put a lower budget in the tested campaign?

[ashkan-vahdani]

Great video. My only concern is that both ads will be shown to one person after time. I thought that meta's AB testing solve this by splitting the audience for you.

[NathanVecchiarelli]

So how come we don't just ad new creatives to an existing campaign? I don't really understand that, if we have a winning ad from the creative testing and add that to the main campaign will it get any ad spend?

Could we view the testing campaign as a main campaign 2.0?

[sologrind]

Hi! This video is so packed with details! I dunno if you've mentioned it or not, but, on what level is your budget allocated on your main campaign again?

[Straightwaller]

So do I make 3 Ad sets for each of my 3 creatives? I like your theory and explanations but its lacking the actual set up in the campaign manager

[LyAds-we]

Hi Cedric, thanks for sharing this.

Just a question on the two ad sets containing varying ads, will they have the same audience? If yes, will it not cause auction overlap?

[Rhuanvlogss]

Hi Cedric, great video! Do you know what I can do if I get a "below average" quality ranking for my ad videos?

[shafkattipu]

I have setup server side tracking for meta with ipv6 update sending from server side. But my problem is i am getting a dignostic in my events manager, they saying my client ip address is not matching what I am sending from server. What the problem is?

[priyakrishnan]

Does A/B test variations show only one version to person. I am trying to run a study where I want to make sure one person sees one variation only.

[KENNETHJANSENMAGTABOG]

Very Cleaaaar Tutorial bro! Thank you! new subscriber here

[rosariomira]

Hi Cedric, thank you so much for the awesome video, super clear! 🙌 I have a question: You talk about letting the winner ad run in the test campaign instead of copying it to the main campaign until it works. We had the problem of having a high performing ad running in the test campaign and when we copy it to the main campaign it didn't work at all. So I re-activated in the test version again and it's still running well. But this creates a huge mess in the account 🙈 Do you have any recommendation/structure to differentiate tests from campaign ads? Thanks a lot!

[DanielJørgensen-cz]

Hi. Thank you very much for this content 🙏🙏 Why do you not just make the different ad variations in one ad group instead of making different ad groups? And how many ads can you put into one ad group - Only one? Thank you

[AlexxxxAlpha]

You just earned my like and sub. Thank you for this tutorial

[svv]

Can you also do this with testing first day dropship products? Because i wanna test this strategy

[shahzebkhan]

Im A/B Testing in an ad set with 3 creatives. And one performs well. When I want to test more creatives, do I put them inside that same ad set and turn off the low performance ones. Or do I create a different ad set with the winning creative duplicated into it. And then add new creative tests in there? Please explain this A/B testing in detail...?

[theboundaryjournals]

Do you delete old ads/adsets once you duplicate them? Curious how to keep the dashboard looking clean. Thanks!