Sky Movies 007: Bond Car Chase

Originally broadcast in September 2012

We were briefed to create a 90" promo/cinema ad, to advertise the launch of the Sky Movies 007 channel - a subscription channel that is dedicated to James Bond. The main message that we were asked to drive home, is that the channel will be the exclusive home of ALL the James Bond movies in the UK.

The obvious answer was to create a scene that would feature all six Bond actors interacting with one another, and would provide all the style, action and exhilaration that the Bond movies offer.

The real trick was to look at each film and find a common theme, whereby every actor would be involved in a similar scene within a similar setting. And the hillside based daytime car chase seemed to be the perfect answer.

The major obstacle in creating the edit was that we were legally not allowed to alter the footage (in terms of any form of superimposing). Therefore, the final result was made by the use of clever editing techniques, grading and the subtle (yet vital) addition of camera movement to the older - studio based - footage.

Finally, ALL audio has been especially commissioned, and produced by Radium Audio.

[thepowernator]

Pierce Brosnan and Roger Moore gave each other the classic Bond nod