CRM vs ERP: What's the Difference?

Customer relationship management (CRM) and enterprise resource planning (ERP) are different but complementary technologies that help run a business efficiently. A CRM solution stores current and potential customer information and automates processes connected to a customer's journey by synchronizing data between sales, marketing and customer support teams. An ERP system automates processes by leveraging a unified data source across finance, inventory management, procurement, human resources and other areas of a business. Companies can integrate ERP and CRM systems, and some ERP solutions include a CRM.


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