How To Sell SaaS Products or Services B2B Markets

#729: WP-Tonic This Week in WordPress & SaaS With Sam Fonoimoana of Data Join

How To Sell WordPress or SaaS Products or Services B2B Markets


Today, he is the Founder and CEO of Datajoin – a B2B marketing analytics company that is the go-to solution for connecting first-party data across the MarTech stack through their proprietary “Micro Integrations.” Their customers include Cisco, ARM, Adobe, and Equifax.

Sam is the first VC-backed tech Founder and CEO of Polynesian descent in Utah having closed a seed round led by Sepio Capital.

Sam and his wife Sabrina never have a dull moment with their children. They have 3 beautiful daughters and 4 wonderful sons. All 4 of their sons have been diagnosed with autism. When Sam is not at his computer, he can be found with his family at the park, rec center, restaurant, or on a road trip!

Sam received his MBA in Finance from Brigham Young University.


Main Question of The Interview


#1 - Sam, can you give the audience some background info connected to you and how you get involved in tech?

#2 - Can you give us the starter story behind Data Join?

#3 - What have been a couple of the biggest challenges you have faced in the development of Data Join?

#4 - What are some of the most effective ways you have found connected to marketing Data Join?

#5 - If you go back to a time machine at the beginning of Data Join, what advice would you give yourself?

#6 - Are there any books, websites, or online recourses that have helped you in your own business development that you like to share with the tribe?