The COMPLETE Facebook Ads Tutorial (2025)

The BEST Facebook Ads Tutorial for Beginners 2025 (Full Guide).

–––––––––––––––––––––––––––––––––––––––––––
*Master Facebook Ads in 2025: The Ultimate Guide for Beginners* 🚀

Want to reach billions of potential customers on Facebook? This comprehensive tutorial breaks down the latest Facebook ad strategies and tactics to help you create, launch, and optimize profitable campaigns, even if you're on a small budget.

*In this video, you'll learn:*

1. *Facebook Ads Fundamentals:* Understand the 3 levels of Facebook ad campaigns (Campaign, Ad Set, Ad) and how they work together. Learn the importance of A/B testing and how to do it effectively. We'll show you how to test creatives, audiences, and landing pages to find what works best.

2. *Setting Up Your First Campaign:* We'll walk you through creating a Facebook Page and Business Account, navigating Ads Manager, and choosing the right campaign objective (leads, sales, brand awareness, traffic) for your budget. Learn the crucial first steps to get your ads up and running.

3. *Budgeting & Bidding Strategies:* Discover how to set daily or lifetime budgets, how much to spend (even on a tiny budget!), and the pros and cons of different bidding strategies (spend-based, goal-based, manual). Learn how to leverage Advantage+ campaigns for simplified campaign management, especially when starting out, and when to use manual bidding for more control.

4. *Targeting Your Audience:* Learn the difference between broad and niche targeting. Understand how to use interests, demographics, and customer data to reach your ideal audience. We'll show you how to A/B test targeting options to find what works best, and discuss the importance of having customer data for niche campaigns.

5. *Creating High-Converting Ad Creatives:* Learn how to create engaging ad copy, images, and videos that stop the scroll. Discover the importance of hooks, problem-solving, and clear calls to action. We'll even show you how to use the Meta Ads Library for inspiration and how to create organic-feeling ads that resonate with your audience.

6. *Ad Tracking & Optimization:* Understand the importance of the Facebook Pixel and how to install it. Learn key metrics like CTR, ROAS, CPA, conversion rate, frequency, and CAC. We'll show you how to track these metrics and optimize your campaigns for maximum ROI, including how to connect your Shopify account for seamless tracking.

7. *Scaling Your Campaigns:* Discover advanced tactics for scaling your winning ads, including lookalike audiences, incremental budget increases, and the importance of refreshing your creatives. Learn the power of retargeting to maximize conversions and remind potential customers about your products or services.

8. *The Learning Phase:* Understand what the Facebook learning phase is and why it's crucial to let your campaigns run without making major changes until it's complete. Learn how conversion volume impacts the learning phase and how to avoid disrupting it.

9. *Advanced Tactics:* Learn about lookalike audiences, incremental budget scaling, keeping creatives fresh, and the power of retargeting. We'll cover strategies to maximize your ROI and get the most out of your ad spend.

*Who is this video for?*
- Small business owners on a budget
- Entrepreneurs looking to start advertising on Facebook
- Marketing beginners who want a step-by-step guide
- Anyone who wants to learn how to run profitable Facebook ad campaigns

*Timestamps:*
0:00 Introduction: The Power of Facebook Ads
1:04 Campaign Levels Explained
1:39 Setting Up Your First Campaign
2:39 Targeting Your Audience
4:42 Creating Ad Creatives
6:14 Budgeting and Bidding
7:48 A/B Testing
8:27 Ad Tracking and Optimization
9:00 Analyze Key Metrics
9:52 Scaling & Maximizing Your ROI

––––––––––––––––––––––––––––––––––––––––––––
*Watch More Learn with Shopify Video Tutorials:*
––––––––––––––––––––––––––––––––––––––––––––
🔗 *Useful Resources:*

––––––––––––––––––––––––––––––––––––––––––––

🔔 Subscribe to @learnwithshopify for more productivity tutorials!

#facebook #meta #facebookads #facebookadstutorial

[HunterWallace-cio]

Just ran my first ad after watching this and already seeing clicks. Can’t thank you enough for making this so simple

[mitsuki-tz]

This is a great starting point for anyone looking to leverage Facebook Ads in 2025, and the flowchart really ties it all together! I'd be interested in seeing a future video diving deeper into specific ad types and their best use cases.

[thepeoplescryptocompany]

Awesome Video thank you. I just started an AD yesterday without the A/B testing on FB. Shall try this way, appreciate you.

[trackingconsulting]

Great video! As a tracking expert, I really appreciate the clarity and depth you shared on Facebook Ads. Super valuable!

[Aisolutions-vu]

Speed matters in lead conversion! setting up an agents that follows up & calls leads immediately after they submit a form. If you're tired of missing out on sales, I can show you how it works

[YungL.i.X.]

We need a video like this but that goes in depth on each of the key points. A complete course would be dope!

[MsSadie_says]

Answering the question: my biggest challenge for running ADs is the BUDGET and not getting the sales to compensate the need for great spend of the budget. Basically departing from the Ad spend is like a HUGE gamble. Spend $20 lotto ticket and get $4.00 back... Yikes... 😢😢😢 IJS that is how Ads seem to me.

[JosephGonzalez-qj]

first time viewer-very well laid out explanation-will need to view 2 more times thank you

[tkz]

Your explanation is better than meta blueprint course

[KINGOFLIFE]

I’ve been studying marketing for years, but this video and ‘Underground Marketing Mastery’ really helped me see things from a different angle.

[Talent.Oracle]

Great video! FB ads can be a gold mine if done right

[nikhilunnava]

The flow chart in the end is a great idea !
“Retargeting” correctly .

[janeann-hv]

Excellent overview for 2025! With all the talk of AI, could you elaborate on how machine learning will impact A/B testing and audience segmentation in Facebook Ads next year? Understanding how to leverage those tools effectively will be crucial for staying competitive.

[jay-m]

I'm the first person here so hopefully everyone have a nice day ❤❤❤ spread love ❤

[brock-sb]

Great tutorial! It's helpful to see the 2025 landscape, especially with all the changes to tracking and targeting – staying ahead of the curve is key.

[CynthiaWilliams-jn]

Thank you so much for this video. It was very instructive.

[ShanaeDecillis]

This is a fantastic overview! It's helpful to see the framework laid out so clearly. Now, I'm wondering about the ideal budget allocation between different campaign objectives for a small business just starting out.

[Aiden-Z]

Biggest challenge is customization. Depending on which options you select, you can lose out on features. Or some of them aren’t available to begin with

[shahriarmorehead]

Really appreciate the comprehensive overview! Managing creative fatigue is a big concern, especially with scaling campaigns – any insights on dynamic creative optimization best practices for 2025?

[Sebgoesunoticed]

Love this.
Metrics, fundamentals, strategies etc..are really important.
But they don't mean squat if you're not able to convince people to actually buy your stuff.
You can do everything right but if your ad isn't able to speak deeply and resonate with your audience....its like pouring water on stone.
And not everyone has the time to create a 'convincing' ad .... especially business owners

Can anyone relate?