Why McDonald's Is Better in Europe

McDonald's in Europe (and France in particular) is different than in the USA. How come? What makes it so special?

Thanks to Juan Buis for all the insights and footage.
@juanbuis

McDonald's, Europe, USA, Comparison

fern is a joint venture by:
@romulushoog
@simplicissimus

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Armchair documentaries, almost weekly

[gamingmitmaus]

I love this video. A german youtuber speaking english about an american fast food chain adapting to french laws.

[savageantelope]

As a Canadian, I don’t care if it maybe seems “authoritarian” to American libertarians, what the EU and it’s member countries can achieve is pretty amazing

[brokkoliomg]

You havent even mentioned one of the biggest impacts the EU can have - by setting new standards for businesses to be able to participate in our market we can also influence international standards beyong our own markets. If Apple is forced to use USB-C and all smartphone manufacturers are forced to use replaceable batteries then they will probably set most of their international production to that standard - leaving countries like the US with better products while not even realizing it was EU influence that got it for them (meanwhile the companies act like they did it by choice to make the customers life easier)!

[cco]

my favourite part of this video, the french chef angrily venting in french being dubbed with english with a very angry french accent

[linien]

0:17
I died on the floor laughing, I dont really know why, just caught me offguard
"President of France retweeted, said something French" 😂😂😂

[efmids]

for the algorithm, keep the work up guys

[gibmakippen]

I love the frequency of output with the new additional but separate channel. Thanks to all who put so much effort into it. ❤️

[ed_cmntonly]

0:20
For those wondering on what Macaroni said:
" the anti-waste law isn't just about putting an end to plastic straws. Look around you: in France, changes are underway to evolve our consumption patterns and reduce our waste. We're pushing for it worldwide. Let's change the game! "

[msEEv]

Oh, and let me leave this here: I am absolute thankful about the existance of the EU. There is always room for improvements, but I'm increasingly optimistic. I'm almost proud to be part of EU, and that's a lot for a german ...

[mewosh_]

Here in Kraków, Poland we have fast food joints like Burger King, McDonald's, Starbucks, and KFC packed into very beautiful townhouses in the old town and inside instead of them looking very sterile and cheap they actually preserve the building's original looks which is quite cool.

[juanbuis]

Loved working on this with you two! If anyone ever wants to pay me to go to McDonalds again, please hit me up 😋

[supernenechi]

I am so thankful for the EU and all it achieves! There is simply no way a free market would collectively ban single-use plastics and think about the environment.

[Posiman]

I love how some Americans are finally realizing it's not bad to have a regulating body that actually regulates.

EU regulations are helping to improve food quality, guard personal data, reduce waste and generally make corporations behave less shitty towards the consumers.

[PokelinkerHD]

I really like the final words you guys have found. This is the exact reason, that regulation shouldn't be directly viewed as a negative thing for business, as it may increase company profits by positive word of mouth, while also providing value for society

[jimpesh]

What's funny about this is it's vintage American 50's diner vibe dishware paired with modern architecture, in France, with local products. What a vibe.

[MrSupergigamoi]

8:25 BIG disclaimer here: the macarons being manufactured by the same company does NOT mean that you get the SAME product, far from it. Ingredients can be of a vastly different quality with noticeable consequences on the end result. It is not uncommon for the same factory lines to be used to manufacture different grades of food product as the difference between the best and the worst version of a food item rarely lies in the tools you used.

Also, taking the scene from Emily in Paris as an example of the real life Mac Donald experience here in France was a really misleading move. (This show takes place in a post card.) Even though it is way better than in the US (or so I am told), expect the place to feel cheap and be somewhat unclean. The food is deemed cheap and low quality by French standards. As a result, it is still indeed somewhat popular, but mostly among people to whom the low price is a good selling point. You rarely see people who have the means to always get better stuff ever go there. (Even for those in a hurry, we usually have better "fast food" options available.) So even though "Mac Do" is financially successful in France, I wouldn't say that it is "popular" as the people who "like" it often only do so because it is one of the best within what is financially feasible for them (, or kids. Kids are generally quite fond of caloric slop and "free" toys. I used to be a kid so I know). Or at least, that's my perception of it as a French person.

[afterburner]

A part 2 on McDonalds in France might be needed, there is a big story to tell on how the French branch innovative ideas and will to adapt to the French culture actually had a snowball effect on McD's global HQ in Michigan. McDo France former CEOs, Denis Hennequin and Jean-Pierre Petit led a quiet revolution for McD's in France, the color palette change of the logo, the redesigns of the restaurants and ordering stalls were ultimately adopted by McD's global HQ. Look at the restaurant redesigns in the US, it originates from McDo France. A part 2 would be fascinating. Also these 2 guys were found guilty later on to tax fraud for McD's France, also something to talk about lol.

[Solmatso]

Its so nice to hear your voice in english again and not just german. Thanks for reviving simpli style vids in english

[poycixyz]

Thank you for making this video, as well as the German version on Simplissimus!

I'm currently learning German and it's really pleasant that I get to watch something so high quality and well put-together in both languages. It actually isn't a chore, and I'm learning all sorts of new words and phrases while learning about world politics as well.

Absolute 10/10 experience!

[Kirb]

What blew my mind was finding beer at fast food restaurants. Then it was realizing beer was actually the healthier beberage out of all the options.