What Product Marketers ACTUALLY Do in Tech Companies!

✍🏻 Product Marketing (not to be confused with Product Management) is a relatively new field so in this video I break down what Product Marketers ACTUALLY Do in Tech Companies!

TIMESTAMPS
00:00 What Product Marketing Managers Actually Do
00:36 Different Product Types PMMs Work On
01:27 How Product Marketers Spend Their Time
03:24 Important Qualities for Product Marketing Managers
05:30 Should YOU be a PMM?
07:15 My Experiences as a Product Marketing Manager

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👨🏻‍💻 WHO AM I:
I'm Jeff, a tech professional trying to figure life out. What I do end up figuring out, I share!

PS: Some of the links in this description are affiliate links I get a kickback from and my opinions are my own and may not reflect that of my employer 😇
#productmarketing #pmm #productmarketingmanager

[JeffSu]

Any PMMs out there? Also, someone please teach me how to have neat handwriting on the iPad 🥲

TIMESTAMPS
00:00 What Product Marketing Managers Actually Do
00:36 Different Product Types PMMs Work On
01:27 How Product Marketers Spend Their Time
03:24 Important Qualities for Product Marketing Managers
05:30 Should YOU be a PMM?
07:15 My Experiences as a Product Marketing Manager

[andyduty]

As a PMM I've realised we need to wear multiple hats - of the manager, the planner, the content writer, the executor, the sales person. It's truly the epitome of hustling and there's constant learning from cross functional communications along the way. Similar to Product Managers, the PMM also needs to work with members from all teams to understand the product, the business and the market.

[calleighlin]

How we product marketers spend our time is very accurate. Most often we're stuck in meetings, communicating with stakeholders using the decks we've created in our alone time. Sometimes it gets a bit frustrating when I feel I'm just bridging communication and not seeing any real impact on the End Results, but once I've completed a full project and use insights and data gained from that project to improve the next, that is when I find my work the most satisfying.

[AureliusTjin]

There’s a lot that goes on behind-the-scenes that the public don’t know! Great new set and screen doodling, Jeff! Love it.

[Pencilman]

When I first became a PME (product marketing engineer) at a semiconductor company, there were very few resources about what that role entailed. And my role there was very much a mix of product management and product marketing, defining roadmaps, creating sales enablement docs and pitching to customers, project managing the development and then doing the go to market planning, plus pricing and digital marketing and keeping old products profitable. It was a lot. Now I’m in a more traditional PMM role at another tech company and I enjoy that there’s a lot more content out there about the job, but even my job now is very different from what you described. It’s a very flexible title that changes depending on industry and company, very cool to see how different people define their roles.

[gioyfa]

Hi Jeff! You described in less than 8 minutes, what I try to explain about PMM in half an hour 😂. I will prompt to your video next time someone will ask me to describe what am I doing as a PMM lol.

Off course, there are lot of details and break down in most of those you described, such as SWOT analysis, lot of researches such as Market Share breakdown, Personas creation etc. that makes our daily routine really interesting!

[luwileo]

Thanks Jeff for the video. It’s concise but jam packed with lots of good stuff. I’m not a PMM but a lot of the things you covered are really applicable in other roles as well such as stakeholders engagement and comms channels and selling a solution beyond a product. Levelled up just by watching this video :)

[fakhriirawan]

How is it possible that a video as good as this I just discovered? thank you Jeff, as someone who is new to PMM in B2B business, what you share in this video is really cool!

[peterdemuth]

Watching the new video even being on holidays from far away Transylvania. PMM sounds great as a job description and has its challenges too. I loved how you connected Google IO and WWDC back to what a product manager does. Cheers

[beiyulu]

Thank you Jeff for making this amazing video！ It's a big comforting for lots of PMM out there : )

[nats]

Omg! this video answers all the questions that I have and the ones that I've never expected to know before.VERY USEFUL!, thx Jeff👍

[neelll]

I just implemented your inbox zero. Hands down the best method of managing your inbox. Thank you so much

[jonathanmuttiah]

Love this video Jeff. I always wanted a career in product marketing and this video helps me out to understand what product marketers actually do. Keep rocking!

[Potato_eats_chestnut]

Love the content Jeff! I feel like there is defin not a lot of YouTubers out there that does PMM related content. Would love to see more content on PMM from you!

[alesiateleshun-makarevych]

This is the most comprehensive video in this topic! I've seen 5+ videos before) Thank you!

[jakefairhall]

Love this Jeff ! Thankyou so much.
I've always been curious to know corporate roles. I used to think the managing director was the CEO, then was like, who even owns the business haha.
Really enjoy your content !

[hcf]

Welcome back, Jeff. Love the video and inviting us into your world as a PMM. When you/your team does market research, is there a specific resource you use to get the info you need and how do you decide on what to research for?

[UnicornPizza]

“LET’S GET STARTED ! 😁” you are the best productivity youtuber on the earth ! Keep up with the good work !

[padmaisonaroll]

You're just good at this, Jeff! Very helpful. I'm eyeing a PMA role and hoping I bag it. Fingers crossed!

[Andrea_Dong]

Welcome back, Jeff! Hope you had a nice break and thanks for sharing about your experiences and work as a PMM :3

And I think it’s really impressive how you’re able to use data to say no! I feel it takes a lot of skill to be able to say no in a cooperative and value-added way :3