I Bought A Failing Snack Company For $250K — Now It Brings In $103M A Year

Wall Street veteran Charles Coristine bought LesserEvil, a failing snack company, in 2011. Now a profitable business known primarily for its coconut oil popcorn, it brought in $103 million in gross sales in 2023. Here's how Coristine is turning LesserEvil into a household name.

Produced, Shot, and Edited by: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Senior Director of Video: Jessica Leibowitz
Additional Camera: Valentina Duarte
Animator: Elham Ataeiazar, Gene Kim
Reporter: Megan Sauer
Additional Footage: Getty Images, LesserEvil

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I Bought A Failing Snack Company For $250K — Now It Brings In $103M A Year

[joesterlife]

This man is the father of one of the kids who got into the U.S. Treasury. It was just announced a few hours ago.

[lynwill]

Please do not change the ingredients. Keep it pure with coconut oil and no additives. It is such a tasty popcorn. Thank you.

[Mdub]

Come get your boy, Charles! He’s stealing my private information.

[scrappy]

The lead update with the music and no verbal acknowledgment was hilarious

[kelleymarlin]

The popcorn is definitely less evil than his kid who is stealing our private data.

[MyYoutubeHandIe]

What the heck was that nonchalant slide about how the product had high level of lead in its product with ZERO acknowledgement

[jessicaferguson]

Is this the Dad of that kid accessing our personal information for Elon Musk? Too bad he couldn’t have made his son “better”.

[scottelders]

And now we'll never buy your products again. Thank your boy, Elon and King Tangerine.

[katl]

Always wondered how popcorn makers control their popcorn shape. Now I know. Super cool to see a brand I buy frequently on here, well done to Charles and his team!

[billymark]

Most people venture into solar, renewable energy and EV charging station investments just to be millionaires, meanwhile I just want to be debt free

[Vb]

This one raised a kid who made racist comments about Indians but thinks its ok to use Buddhas picture and meditation to sell his snacks

[mcphaulnotaryworldllc]

I buy this popcorn all the time. It is always on sale at Whole Foods. Congrats to this.

[antoinelee-thomas]

This is the best bagged popcorn brand ever. I will not be told otherwise.

Pink Himalayan Salt, Himalayan Gold, Oh My Ghee, and Fiery Hot are legit.

[Londa.G]

This is legit my favorite popcorn. Especially the Homer’s Blend.

[OriginBullet]

Lesser Evil can't make this sh*t up.

[ScottHess]

Uncommon ingredients like coconut oil? That’s all we used when I worked at a movie theater in the late 80’s.

[yoohootube]

"accessing our information" is the least of your problems, they're dismantling the govt like in Argentina

[jeffsinclair]

Meditating about his family’s connection to the KGB

[MassDynamic]

kinda smoothed over the part that one of their products contained high levels of LEAD. lol

[cyberpunked]

We need more companies that make real food.