What is the Difference Between Marketing Mix Modeling and Media Mix Modeling?

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Media Mix Minute: Ep 2: What is the difference between marketing mix modeling and media mix modeling? To understand and answer this question, we have to understand how we do media mix modeling.
  1. Decision Analyst
  2. media mix minute
  3. media mix modeling
  4. marketing mix modeling
  5. advertising research
  6. advertising tracking research
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