How to Avoid the Biggest Marketing Mistakes Businesses Make

Learn how to avoid the biggest marketing mistakes businesses make with these helpful tips and strategies. Don't let marketing fails hold your business back!
In this episode of The Business Behind Your Business podcast, host Paul Sweeney talks with marketing expert Kerim El Gabaili about why 80% of marketing efforts fail and how business owners can fix this. Kerim, the Managing Director of a top marketing agency, shares valuable insights on how to build marketing strategies that actually deliver results. He explains why many businesses skip crucial planning steps and jump straight to tools like SEO or Google Ads without understanding their customers or setting clear goals.

This episode covers everything from identifying your ideal customer and improving client retention to measuring cost per acquisition and increasing conversions. Whether you're a small business owner or a marketing professional, you'll learn actionable tips to boost your marketing effectiveness and see real growth.

Don't miss this deep dive into the marketing mistakes most businesses make—and how to avoid them! #MarketingTips #BusinessPodcast #MarketingStrategy

Key Takeaways:
-Why 80% of marketing fails and what you can do about it
-The importance of strategic planning before jumping into marketing channels
-How to identify and retain your ideal customers for long-term growth
-Practical tips to measure marketing success and improve ROI
-Why focusing on customer profiles and journeys is crucial

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