Should LG be worried about QD-OLED?

QD-OLED is the talk of the TV tech world right now. What does that mean for conventional OLED, and should LG be worried? We explore whether conventional OLED is on its way out, whether it's worth waiting for QD-OLED, and what LG needs to do to stay on top of the TV picture quality pyramid.

Thanks to B The Installer for QD-OLED footage from CES 2022! Check out his channel here:

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0:00 - Intro
1:33 - Should LG Be Worried?
2:02 - Co-operation and Competition
3:19 - LG OLEDs Are Only Getting Better
3:57 - WOLED vs QD-OLED
4:28 - Affordability
4:43 - What's Next For LG Display?
5:40 - What About Quantum Dots?
5:58 - Samsung Display
6:43 - Final Thoughts

In our studio:

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[Caleb_Denison]

Thanks for watching and for all the awesome comments everyone! Are we reaching peak TV awesome? Or is there still a ways to go? Are people too focused on brightness and color volume? Let me know!

[SpawnPoiint]

Competition between brands is always great to see (even if it is marketing). Ultimately we the consumer will benefit.

[mohamedahmed]

Curious when QD OLED becomes semi-affordable. $3K MSRP for a 65" is tolerable for me once I can get it cheaper as an open box or used model. Though I tend to avoid the first two years of a new technology to skip all the early adopter challenges. Meaning 2024 is the first year I'd consider QD OLED if pricing is right.

[mbvx]

I just got my Sony A80J about 7 months ago. Zero buyers remorse. The Sony has an amazing picture. QD might be better, but I am still very happy with my TV.

[jackleonard]

As a long time plasma user I’ve been waiting for the right time to move to oled. I will now wait till I see QD in person.

[xvxvcaspervxvx]

I still have my LG OLED 55" B7 from 2018 and it still looks amazing to me. No burn-in issues; despite using it as a gaming monitor/TV. The only reason to upgrade would be for the 120/144htz refresh with higher nits. So if QD-OLED is able to produce this then let that be next great thing in displays. Also display port as an option rather than the default HDMI.

[dougsteel]

In tests, people can rarely see the distinctions manufacturers make. Most content that's worth watching is compromised by the way compression works, there's an enormous placebo effect. The biggest factors affecting the impression images make in terms of immersion are brightness, saturation, field of view and frame rate

[VectorAero]

QD-OLED sounds super exciting but It's going to take a lot of value to make me upgrade from my LG C1. I love my C1 so much for content consumption and for PC gaming that I can't think of any glaring weaknesses. I wish it had an ATSC-3.0 tuner but that's not a big deal.

[j.calebpaul]

Caleb, these are some of my favorite of your videos, explaining the market and new tech. I care about the accurate colors. I like that these companies are putting more attention on audio, too. Keep ‘em coming!

[mysteryman]

Every time a watch a video on the new QD-OLED's I get a little excited. Unfortunately the excitment abruptly turns to dissapointment when it's mentioned how rediculously expensive these sets are expected to be.

[alucardleashed]

Not surprised, but there'll always be something better, so you can either keep waiting, or you can enjoy what's available now. Given TVs are used daily (even more so during the pandemic), I chose to buy now, and when the new tech become more affordable, I'll consider taking another plunge.

[stevenjones]

I agree, the Sony A80J and LG C1 outsold the Sony A90J and LG G1 even though the price difference was relatively minor compared to the price of QD OLED.

[davidmorrow]

Hey Caleb, any update on whether or not the Sony A80K will have a heat sink?

[alchemicrb]

In all honesty, I'm excited for the tech, But nowhere near ready for the idea of buying one. Not only because of the price but because Sony and Samsung offer nothing but trade-offs such as the lack of Dolby vision, the lack of VRR in the lack of full 2.1 inputs. I decided to go with LG in the end because of the fact that I was not sacrificing anything top tier. I've never been happier since I went that way and I will not go any other way

[mviv]

bought my cx 65 in may 2021 and easily the best purchase I have made, since the sony bravia 32" I had bought in 2008, still running strong.
already clocked 1400 hrs on the cx.

[paulasimson]

More content like this please! This was like a masterclass in display screens.

[albertol]

Im happy with my LG Oled C1. Not planning in getting a new TV anytime soon.

[HNNBLESLYER]

I love how tv companies make such a huge deal over advances in technology that make differences the vast majority of consumers will not understand or notice, it's great ! I love qd oled but for the price I always just get my led tvs

[dayko.]

I honestly only want to know one thing. Do these still have ABL (auto brightness limiter)? When the screen is ~60% or more white/bright regular OLED TV's dim down automatically and it always pulled me out of the experience. Is that gonna change with these?

[AA-nikm]

I knew a racing driver who was working with BMW in 2003. He was given a E46 M3 CSL as a daily driver and he hated it - too harsh, too loud and too extreme for daily driving. He took it back and swapped it for something like a 330i (and was much happier).