What You Should Know About Relationship Selling With Jim Cathcart | Sales Tips #Shorts

When Jim first introduced this concept in the 1980s, Relationship Selling didn’t exist and saw relationship and selling as separate words. The term relationship connotated thoughts of love, romance and intimacy, which was a stark comparison to selling – which was cold, calculated and transactional. Find out what you should really know about relationship selling from Jim Cathcart himself in this sales tip #shorts.

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#shorts #jimcathcart #relationshipselling #sales