Procreate AI Statement - AND - Artists Big Win in Court

Procreate's CEO James Cuda released a short video clarifying their stand on generative AI. Also big update on the AI lawsuit filed by artists earlier this year.

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[Crickx]

"We have too many corporations and not enough businesses nowadays" oooofff I want this quote framed up on my wall.

[fixthespade]

Remember when Deviantart was a fun online community where people posted their works, groups formed organically and there was a strict no porn rule? Sad to think that's almost 20 yeas ago now.

[graciedesign]

"Creativity is made, not generated."

I hope Procreate will be available in the Windows store. There are so many advantages to it, especially the lettering part. 😃

[PicaresquePhotography]

I was a big Procreate supporter before. Even bigger now. We need more tech companies who are in for the users, not some shareholders.

[HajimeKomaeda]

The difference between the English and Japanese Procreate videos where the CEO says "Personally, I don't like AI" in the Japanese one while the main English one is "I really (bleep) hate generative AI" is really funny.

[AuroraPaintBrush]

On YouTube, I block Photoshop Ads. Especially when the first 2 seconds mention AI
Send the message. Block art programs that are PROUD of AI

[Just_a_commenter]

The more companies refusing to adopt generative AI, the better. I personally don't use Procreate since I run a Windows/Android environment, but for my fellow artists in the IOS ecosystem, I hope you'll support Procreate over Adobe and other companies gleefully using generative AI.

[AdamDuffArt]

Hmm, I didn’t realize how good it would feel to hear a big players like procreate to state that out loud, particularly in such a warm and compassionate tone - there was a lot of humanity glued to this video. Big respect to Procreate developers

[Thekelly]

Honestly, these two stories have given me actual hope for my future. I've been in animation for nearly 20 years and was looking into a trade or some normie job, but every time I looked it just made me depressed. Since midjourney and stable bs has come out I haven't had any desire to draw outside of work, do any personal work or post anything online. I've turned down freelance/commissions when clients don't agree to not using my work for future training. I felt like I've been victim blamed for all of this because I post shit on social media, but I don't think anyone who posts anything expected theft on this scale, artist or not. I'm sick of non artists telling me artists aren't losing their jobs (tell that to all my friends who've struggled to find work), I'm sick of them comparing AI to the advent of photography, printing press and all other false comparisons, I'm sick of arguing with people who know nothing about my industry trying to tell me how they think my industry works. If your not an animator or in the entertainment industry, kindly piss off. The stress and depression has been a constant tourniquet since 2019 and this news feels like the grip is loosening and my blood can flow again.

[PopTartNeko]

"These AI companies, specifically Deviantart"
My heart just broke at this line

[chromaticvisuelle]

Procreate on Android would be nice too! Cherry on the cake!

[NikolaNevenov]

yup...I've been telling this ever since the generative AI art exploded last year. The AI does not learn, it stores highly "compressed" chunks of the original image with a specific set of tags. And the compression is basically a procedure in the form of a matrix of how to get from A to B. Basically from the random noise to the original image. So basically when we give it prompts it starts tagging areas of the random noise it generates, where it thinks the tags are and starts transforming that area based on the matrix. Basically the computer thinks this area is the tag we are looking for and is trying to "restore" the original training data.

[Grim_Sister]

U: Procreate made a statement about AI
Me: Oh no
U: it was F AI
Me: oh, thank GOD

[_JoyceArt]

The fact that Procreate is one of the few bastions without a subscription model, is one reason why I love them.
This statement against AI, further cements my impression that they’re in it for the creators, not to become millionaires. I’m okay of course if they get rich, but it doesn’t seem to be their main goal.

[piratelego]

James said yesterday they are working on a desktop version. I hope it comes to Windows someday

[gozu]

thank you procreate for not including ai shananigans

[bakawaki]

Great to FINALLY hear more bigger names taking a strong stance against generative "AI", unlike some other big names.

[infinitivez]

"We took 100, 000 gigabytes of image-" ... stop them right there, don't pass go.
Straight to jail.

[CaffeinatedHiFi]

I'm just so glad the general public perception of generative AI art has finally soured almost entirely. I remember trying to tell people that AI art was theft and most people legitimately got angry because for them, they were finally getting these very elaborate images that they could never afford to commission. That has almost entirely evaporated and even people who are not artist actively despise AI art. I was extremely worried things would not turn out this way. This is so freaking awesome to see.

[just_eirik]

Procreate and Affinity and Cara are my favorite companies/apps right now because of their distance from AI, if that makes sense.