Why Do Pop Singers Have An Accent?

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I have some theories about the reasons why pop singers pronounce words so strangely. Lemme tell you 'bout them!

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welcome to my kitchein we have bananeys and avocadois

Megan
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That strange-vowel singing style drives me bonkers, and thanks for addressing the issue. It sounds like a bad impression of a female toddler, or, perhaps, a talking goose. There are probably thousands of indie bands that have that vocal style.

johnstrong
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This is one of my biggest pet peeves, but when I point it out, people never know what I’m talking about. Like how can you not notice, literally EVERY artist is doing it.

PotterMarauder
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It irritates me. It's homogeneous. Almost every time an old song appears in a commercial now, it's a cover with this horrible thing going on. I'm SICK OF IT!

AdamThorton
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for a while i thought i was the only one who noticed. i literally searched for this.

mikelopez
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Halsey's voice drives me CRAZY. And her version of this cadence is probably the most exaggerated that I've heard.

isetmfriendsofire
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OMG YOU SOUNDED *EXACTLY* LIKE LORDE WHEN YOU SANG 'BIRDS FLYING HIGH' AT THE END. *EXACTLY*. THAT PROVES YOUR POINT EVEN MORE

datcat
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Constipated Kermit sounded exactly like Shakira.

ciaindeed
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Reminds of me the Vine video - "WELCOME TO MAI KEECHIN, WE HAYAVE BANAINEES, AND AVOCAUHDI"

suburbanindie
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So I’m not the only one who is bothered by Shawn Mendes saying “touich ”

jasonh
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Advanced pop singers come with built-in pronunciational plugins.

skripnigor
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Thank God somebody is pointing this out. I think the industry promotes it because they think it has a certain "sex appeal". It drives me crazy when they sing like that and instantly drains any attraction I had to the beginning of the song. I'm 25 so I'm not "too old to understand", I'm just too old too listen to garbage.

mr.yellowstrat
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Because they are all secretly Danish? 🙂

JensLarsen
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Aimee, seriously, thank you so much. My skin has been crawling this morning listening to modern stuff my teenager is listening to. But I’m trying so hard not to be a dick about it, and I really appreciate your level-headed analysis here. You’re such a great youtuber—this video is fantastic.

peterjohnstoltzman
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Too me it just sounds like the sung equivalent of "pouty-baby-talk".

LaylahniJade
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When I hear them do this "hip sing" I automatically write them off because they're jumping on this ridiculous bandwagon with this accent they don't speak and never did. It's pretentious and has gotten boring and repetitive. It's so played out now. I find it cringy. That's my opinion. Doesn't mean I'm right but it's right for me. It's so bad I had to seek support! That's why I'm here for those who have to know why people are here. And for the record, I'm here in 2019.

tongatiger
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As an Australian, and a singer myself, I can assure that this weird affectation is certainly NOT an Australian accent. Even the two Australasian singers you include in your montage of people doing the weird voice (Lorde and Sia) have not a trace of their natural speaking accent (New Zealand and Australian, respectively) in their singing performances. The affected accent all these singers are adopting is still an intrinsically American accent, even though it includes some very odd vowel sounds that belong to no region of the USA, or indeed of anywhere else in the world.

This is such a bizarre phenomenon. I wonder if they are even consciously aware of it. It’s quite possible they’re not, in the same way non-American singers are usually not consciously aware of “Americanising” their vowels. It’s just become part of the style of music that they’re singing. The thing that’s so weird about this new fad is that, as far as I can tell, it doesn’t mimic any actual accent that’s spoken in the world.

fromchomleystreet
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Can’t wait for that singing trend to pass. I can generally avoid that music by not listening to it, but when I’m watching a trailer for an intense movie then suddenly, a crappy “serious” cover of a song comes on where a person is singing in that goofy modern style, it totally removes me from the immersion I had into that trailer.

BschoneB
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To me it sounds like the "rich girl" speaking voice. Adding in all the vocal fry valley girl stuff. I am not bashing it, just commenting on where I hear it the most.

mattd
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Shakira has doing constipated Kermit the frog.

I think the modern pop accent is a suburban accent mixed with auto tune (I'm writing this before I watched the whole video).

nguzoloveinlofi