The home delivery service they never expected

Cheap food on the high street often means someone else is paying the price. Low incomes in developing countries keeps farmers in poverty. This leads to poor healthcare, dangerous working conditions and having to send their young children to work. Would people still love a bargain if we brought these problems closer to home?

[MikeBuckland]

Well done - a compelling explanation of why anyone with a heart would want to buy fairly trade goods.

[nadarajahyoganathan]

This video was very inspiring and I watched this at my school . When we buy something from a shop we don't take time to see how these products have been produced, we seem to just take them because it looks pretty or fancy. Kids who make products that aren't part of fair trade go without proper education and get forced to work till they are exhausted .

[kyriacoucrabtree]

"If exploitation left its mark on your food would you still buy it? Choose Fairtrade because farmers deserve a fair deal!"

[DawgzLife]

Wait where are the selling cheap food!? Last I checked food cost a fucking bomb!! I always used to buy fair-trade and now it's unaffordable for the most part.

[oliver-henry]

Damn that really shows what is happening

[Serfdomftw]

Because its the consumer fault that companies push up profit margins by exploiting third world nation labour forces. if we all paid more, this does not mean the producer gets more, it just means the middleman - Supermarket makes more.

What was it I remember half a year ago, a massive campaign by farmers to increase milk to 9p per a litre from 7p or something.
How much do we pay per litre at the supremarket? 70p?

Maybe we should focus less on consumers and more on supermarkets, but that's the harder option because we have to presuppose that companies have a conscience which they don't.


If we could all afford fairtrade food that'd be great, but we can't. We're not all middle class suburbanites.


The cause is great, but this video is poorly made manipulation :/

[Chutley]

I feel like this would be more powerful if they left out all the scenes in the UK. I don't know if they were staged or if I'm just cynical but it felt like it detracted from the point you're trying to make here.

[gilesfamily]

Initially, this video seems to be based based on a dramatic conceit - that we're watching a fictionalised version of truth - a "parallel truth" - with attractive, fit and young prosperous couples living in a perfect leafy suburb, all with the time to appear at the door together and walk outside, in shocked naiveté, when confronted by their outrageous cheapness.

Who then made the even more naive decision to corner-turn into the caption "we told them the truth” at 1 min 20 secs. Cue the actors (friends/mates of the bright young things at Fairtrade?) then badly pretending to be contrite, when told of their error.

Your message is an important and strong one. But you have totally undermined it with a cheap stunt. Make your minds up - go for scripted drama or constructed/unscripted actuality. But don’t make a respected UK institution look like bumbling fools by incompetently mixing the two up.

It’s difficult enough finding truth in this “post truth” world - what a dreadful shame you saw fit to contrive this poorly produced video, trying to be clever and manipulative, that just distracts from the greater truth.

[TheCaboose]

Got start early if you want to pay of that Uni Loan.

[PLANDerLinde]

Thing is, That sort of stuff in reality isn't closer to home though, So it doesn't matter

[kyriacoucrabtree]

Please look at this video it is all about fairtrade foundation

[NotChicoAndPico]

Just came to answer the question:
Yes, I would and do. I am well aware that majority of cheap produce (though in the UK fruits and veg still cost a ton) is made through child labour and unfair working conditions. That's how the world works, that's part of globalisation.

I don't give a fuck about people that are worse off than me.
Am I being selfish? yes, I am.
Would I want to be in their place? no, I wouldn't but I'm not so I don't care.


I'm an asshole, I know I am. But there's one big detail about this: I'm at least being honest with myself and others, unlike the hypocrites that say how horrible it is, and then proceed to buy Nike shoes and iphones (both made by child labour). So if ya fucks wanna talk about how horrible it is, carry through.