A brand should last forever, but its packaging shouldn't

Plastic can take up to hundreds of years to break down, depending on the type of product. For example, a plastic bag takes 20 years to break down, 200 years for plastic straws, 450 years for plastic bottles and 500 years for plastic toothbrushes. Pollution which stems from mismanaged plastic waste reached crisis levels around the world with a multitude of negative ecological, economic and social impacts. Plastic pollution will be long lasting, and if we do not take urgent and proper actions now, it will negatively impact our health, wildlife, and the natural environment in the long term.