‘Deepfake’ Martin Lewis Scam | Good Morning Britain

Scammers are using an AI–generated “deepfake” video of trusted consumer champion Martin Lewis to convince victims to part with their money. Lewis has branded the new scam “frightening” and warned lives would be ruined unless internet giants were stopped from publishing such content from fraudsters. Deepfakes are realistic AI-generated videos of people that show them saying or doing things they have not done. Lewis, founder of consumer advice website MoneySavingExpert, highlighted the new scam on Twitter on Thursday evening.

Broadcast on 07/07/23

Like, follow and subscribe to Good Morning Britain!

The Good Morning Britain YouTube channel delivers you the news that you’re waking up to in the morning. From exclusive interviews with some of the biggest names in politics and showbiz to heartwarming human interest stories and unmissable watch again moments.

Join Susanna Reid, Ben Shephard, Kate Garraway, Charlotte Hawkins and Sean Fletcher every weekday on ITV from 6am until 9 every weekday!

#GMB #deepfake #scam

[musicjunk]

Plot twist, we just watched a deep fake interview on the deep fake.

[darrenschutte]

Actually really sad. Martin Lewis does so well in helping us with our bills and then this happens!

[matthewshave]

I don't blame him for how furious he is. A good man who has dedicated his life to helping people being used without his permission with the intent to con innocent people. It's enough to send anybody into a rage.

[yammydodger]

Welcome to the world of AI, from here on, it only gets worse.

[RosskillbaneC]

What if that Martin Lewis is fake. I don't know what to trust now a days

[harpalchauhan]

YouTube is another example of scam adverts

[Dean]

Unfortunately this is going to get worse and it’s the older generation that will suffer the most as they are more inclined to believe people. What I will say is I think banks are partly to blame for all of this encouraging people to bank online to close shops. It’s makes a big different to there profits but also has the adverse effect to the general public when they want to have a bank account and it’s managed by a human being you can actually go and see and speak to at your local branch and these people who work at local branches should be there to support the older generation to stop things like this happening….

[andrewramsey]

My biggest fear with AI is our own govm can use it against us, scary stuff.

[haydenharris]

If people buy into anything on social media then they want their brains examining.

[MaroonedInDub]

I avoid watching GMB videos because the intro is so loud and awful and unnecessary. I only look at the title to see if it's of interest to me.
Today I thought I'd share the reason why I don't like your style.

[TheRampax]

I just had this ad served to me on YouTube. I am a video professional so I'm pretty good at spotting fakery, and to me it didn't LOOK overtly fake, it just FELT fake. Like something Martin clearly wouldn't do. They have done a good job on this.

[Ihustleha]

I can tell its AI generated. Not surprised people fell for it though. Worried 1 day i won't be able to tell.

[Boofy_Gastard]

I smell a rat here, and his comment about "this very interview being used" just struck me as odd...

Yea, I smell the old "problem, reaction, solution" BS going on here !

[shaundixon]

I’m piss poor, but gonna get £2000 insurance pay out very soon, I was going to invest in this, thanks

[wallyhall]

Why Facebook doesn’t allow Martin to have them use their own AI to flag paid ads matching his likeness for him to review - would seem a simple way forward to reduce this surely?

[dencoates]

With all the billions that meta make they should be monitoring these scams or are they behind it???

[footcly]

Great work Grindtechiei. Your efforts to helping victims is being recognized and appreciated. Cheers to more accomplishments;

[enigmabletchley]

There needs to be a two pronged approach here. Firstly, there needs to be tough legislation which requires the social media sites who host these adds to be liable for compensating victims for losses incurred in obviously fake videos. Secondly, the government needs to mount an advertising campaign aimed at encouraging people to be more sceptical and to engage some kind of critical faculties when viewing any and all advertising.

[petermacquarrie]

Maybe I am a deep fake and I don't know it.

[harpssingh]

This is just the start! 10 years from now wait and see! I just watched a film on Netflix called TIM. This film gives you an insight to the future.