10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks

Use these 10 proven psychological triggers to get customers to BUY MORE from YOU!

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Learn 10 psychological customers to make customers buy more items from you!

Sales psychology is a secret weapon - yet most people fail to obtain it. Here are 10 of our best psychological “triggers” that you can use in your store today to increase sales and conversions.

Trigger #1: Incite Customers to Buy by Giving Them Something for Free

When you give a customer a freebie like a coupon, we trigger the social norm of reciprocity. When someone does something nice to us, we feel a strong obligation to return the favour.

Use personalized coupons that offer someone a unique discount. For Amazon sellers, include a coupon inside the customers packaging.

Trigger #2: Create Envy with Customer Reviews

Customer reviews help to create envy in your prospective customers.

If we see our neighbours benefiting from something, we become envious and want to receive this benefit too. And so that’s what positive product reviews do.


Trigger #3: Use Curiosity to Drive Traffic & Engagement

Curiosity should feel like an itch you NEED to scratch.

The spin-to-win coupon pop-up box is again a good example of this. And for Amazon sellers, a great way to add curiosity to your marketing strategy is to be creative with the review request email titles you use e.g. “I have a favour that I’d like to ask you?” instead of just asking for a review.

Trigger #4: Use Photos to Help Customers Visualize

If you run an online store, don’t just include the basic photos of a product against a white backdrop. Instead, look for photos that the supplier has provided showing it in a real-life context. And if the supplier doesn’t have these, consider buying a test product and taking your own photos. The same applies to if you sell on Amazon.

Trigger #5: Use Photos to Create Emotions in Customers

If you run an online store, be sure to include pictures of people using the product and - more importantly - ENJOYING themselves using it too!

Trigger #6: Use Price Anchoring to Push Prices Higher

Price anchoring is when you place two products with different prices side-by-side, and it’s most effective when there are at least 3 pricing tiers. Most people pick the middle-price product. It looks cheap compared to the expensive option, but people will assume it’s higher quality than the cheap option. It’s the comfortable compromise.

Trigger #7: Include Product Pictures with Human Faces

Similar to trigger #6, this trigger uses humans - particularly the face - as a way of increasing sales conversions. Consider purchasing a test product and taking your own photo with the item.

Trigger #8: Pain Is More Motivating Than Pleasure

Pain is a stronger motivator than pleasure. In your product descriptions, emphasize how your product can remove a pain point that a prospective customer is experiencing (and wants to get rid of).

Trigger #9: Create a Common Enemy

Essentially, this is creating an “Us vs. Them” attitude against a competitor you have. Look at your market or niche you are selling in: Who is your common enemy? Identify who they are and position your product against them.

Trigger #10: Phrase Your Prices as Low

When you emphasize how low your prices are using words like “only” and “just”, conversions and sales always increase. When you’re phrasing your pricing in marketing materials, don’t be afraid to verbally minimize the price.

[WholesaleTed]

What was your favourite sales psychology hack? (update: arrived in Singapore and loving it!)

[juancavel]

Trigger #01 01:04 : Reciprocity
Trigger #02 03:08 : Customer reviews (social proof + envy)
Trigger #03 04:26 : Curiosity
Trigger #04 07:03 : visualize how product is used with a photo
Trigger #05 08:16 : Photos to create emotions
Trigger #06 10:31 : price anchoring (3 options)
Trigger #07 13:34 : Photos with human faces
Trigger #08 15:25 : Pain is more motivating than pleasure
Trigger #09 16:50 : A common enemy
Trigger #10 18:28 : Phrase your items as low (FREE Shipping, JUST pay X$)

[WholesaleTed]

Hey guys thanks for watching! I am actually currently traveling (I am due to catch a flight to Singapore very soon!) so sorry if I miss questions!

[hariskhanhere]

I rarely comment on videos, literally once every two years maybe but I must say this is one of the most informative, well-put and genuine videos that I've come across YouTube. Looking forward to learn more. Good job!

[georgepaul]

Excellent points, thank you so much for explaining how they might be used in real life!
An other very powerfull trigger is scarcity principle, wich also works with loss aversion. (wich you used when promoting your webinar ;) )
When we see something is in limited quantity, we figure it must be in high demand and therefore good. It creates a feeling of urgency and pushes people to act now, to not miss out. Hotel and flight booking companies are notorious for using this psychology, when they say something along the lines "8 other people are looking at this room right now" or "only 2 seats left at this rate". (Loss Aversion)
Anchoring can also be used to push customers to buy more items. Ever seen signs in supermarkets saying you can only buy 12 bottles of soda to the discounted price? Most people would never consider buying 12 bottles of soda. Seeing that sign makes customers consider that 12 bottles is an option, wich can trigger customers to buy 3 instead of 2 bottles. It also makes the sodas look more popular because it creates a feeling that some will buy a lot more than 12 bottles if they had a chance. It can also be used to get more sales. Say someone buys a watch for $149, at the checkout when presented with a choice to get new cute earrings for $12, that price will seem insignificant compared to what the customer committed to pay.
When taking product photos of products, there's an other trigger at play. It's called The Halo Effect. It works like this - when a customer is looking at a necklace presented by a very pretty girl, we subconsiously transfer her beauty onto the necklace itself. And that works in ridiculous situations, where even car manufacturers use highly attractive people in their commercials.

[sallybadawi]

Sarah, thank you for consistently taking the time to provide real and honest value on your channel. Because of your ‘un-hyped’ approach to selling, my partner is finally on board and sees the light. So, you’re a relationship saver as well! 😁💖

[aj]

Jeez! I mean wow! Thats a crash course on marketing! Honestly.... one of the most useful videos I have watched. Just freaking awesome!

[samirhiddani]

the thing you did in the end for the webinar is a psycological trigger called Scarcity.

[biviro]

Sarah, you are a marketing genius! I love watching and learning from your videos.

[mmnaagi]

The first time i watch it under 1000 views ..The best channel ever and contains alot of value i thank u a lot .. i got 4 orders this week and thank u for this valuable content

[e.o.s.]

Sarah,
I wish you could be multiplied by a billion, your energy is contagious, your sincerity is refreshing, your intelligence is enlightening. Thank you for your amazing information! BTW you're super cute too:) Cheers from Scottsdale, Arizona!

[starfishTMB]

Thank you! This is the first video that talked about not creating a problem, if your product is simply for pleasure. I feel that was a missing piece that I was looking for. Very good tips, and I definitely subscribed

[chriscampbell]

I NEVER write comments but I was compelled to this time cause I feel so much more powerful and prepared for my ads. Thank you!

[thoughtfulshorts]

I think that having you on a team would help immensely but if I had to chose one . NO.10 but every single one of your hacks are in action currently and working well from what I have learnt. Now if I could only figure out how to sell on Amazon and print on demand without a list and no money to speak of. That would literally be a Happy Ending and beginning to my online quest to success and freedom. Hope you having fun in Singapore. Be safe and thank you for the fabulous videos that you are sharing with the World. Great Job!

[Venhonias]

Hey Sarah! Thank you very much for using my video idea :) contains a load of value!

[adityasrivastava]

Very rare legit video. The way she rubs her hand and give that expression makes me watch it again and again. Thanks a lot for making these videos.

[aluminium]

This is the first vid I watched from you. 3 weeks ago and I’m already a subscriber. You’re awesome Sarah!

[prakashguru]

I like the people who share their knowledge and experience to others( either for small look more brighter to me than they use to be ...I really like this girl from my heart core.seen many videos now a days of this channel..thanx from india🙏

[VonKarryon]

Sarah is the definition of wholesome. Thank YOU!

[chinashorts]

This person completely understands the modern psych of sales and how to get results. Totally impressed.