Create a Marketing Plan That Works: Automate Your Content Calendar

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Marketing your business can be time consuming, especially if there is more than one channel you're trying to keep updated. But you still have to find the time to run and grow your business.

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🎈 Table of contents and resources mentioned:
STEP ONE: NARROW YOUR FOCUS 0:00
STEP TWO: CREATE CONTENT IN ADVANCE 02:06

STEP THREE: PLAN IT OUT 03:45

STEP FOUR: AUTOMATE YOUR PRESENCE ELSEWHERE 07:30

STEP FIVE: RESPOND, REVIEW, AND ADJUST 09:12

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About this video:
In this video, we go through the five steps of creating a marketing plan with limited resources. This includes optimizing, automating, and minimizing the work you need to put in to run a successful, year-round campaign that keeps customers coming to your store.

The first thing you need to figure out when starting up or working with limited resources is where to direct your attention first. Don’t try to be active on every channel at once. Be honest to yourself about how much time you really have for marketing your business, pick one channel to work with and add more when you have more time and resources.

Once you have picked out your main marketing channel, you can start creating content—but not just for your next post or campaign.

If you have some experience in marketing, you already know how much time it really takes to create a social media post or email from scratch—coming up with the idea, crafting the copy, finding the right visuals, and putting it out there. If you plan on posting regularly, it may take hours out of your day, every day.

That's why it's a good idea to create content in advance—have a list of ideas to grab from, and create a folder on your computer with ready-made visuals and copy that you can use. Set aside some time each month to add to your folder, so you never run out of content.

If you want to make the most of your seasonal content, you need to plan your work in advance. Planning your content ahead of time comes in two parts - long-term planning and short-term planning.

I'd recommend scheduling everything for the week right after you finish crafting the copy and visuals, to not distract you from other things you should be doing during the week.

Some platforms like Facebook and Instagram already offer a scheduling option that you can take advantage of through the Facebook Creator Studio. Most email marketing services also offer the option of scheduling your emails. For scheduling posts on Twitter, Instagram and other platforms you can use tools like Planoly, Later, SproutSocial or AgoraPulse.

Now that you have scheduled fresh content for your main channel, it's time to make it work for your other channels… automatically. Automation is a way to speed up your workflow, making some processes faster and happen based on automatic, instead of manual triggers.

But just because you have automated posting on channels that are not your priority, it doesn't mean that you can leave them be forever. Once you get engagement, join the conversation personally. Always stay on top of the news cycle and review things you have scheduled or automated regularly.

How do you manage your marketing efforts? Do you have any tips to make the process more efficient? Let us know in the comments below!
#printful #printondemand #marketing