How to Create a Marketing Plan for Authors

Marketing a book can seem just as overwhelming as writing it...but just like writing it, the key is to break it up into manageable, actionable steps! And how do you do that? With a marketing plan, your marketing equivalent to an outline. Today we're talking about marketing plans: what should you consider when making one, how to choose your marketing strategies, and how to bring it all together.

TIMESTAMPS:
0:00 - Intro
0:43 - Know your target audience
2:24 - What are your goals?
3:04 - Determine your budget
4:11 - Identify your connections
5:32 - What strategies will you use?
7:08 - Bringing it all together

FIND REEDSY HERE:

RESOURCES:

[selispeks]

OMG just clicked on! So excited to see this. I know this sounds silly, but not knowing how to market stuff is a major reason why I haven't finished a book. No point in doing the work if the industry makes absolutely no sense to you. What's the point? LOVE THIS! And I love your channel!! Thanks for being so awesome!

[timtrottproductions]

My Target market is short stories - (eg, Edgar Allen Poe, James Thurber, Isaac Asimov, Ray Bradbury, Ernest Hemingway) which apparently does not exist as a genre today.

[rachelthompson]

Best strategy is write a damn good book. Too many bad books are marketed hard.

[charmleneboni]

I've tried marketing my novel but I don't want it on my social media. How can I find people who are interested? Book tubers haven't even written me back.

[milestrombley]

I'll stick to monthly planning so I can have more time to write.

[timtrottproductions]

My email list is just waiting for something else for free. All of the "investment" marketing is a total scam.

[graeme]

10 minutes of repetitive stuff, stating the obvious repeatedly.