How to implement the Facebook Conversions API and start sending requests

In this video, I show you how to implement the Facebook Conversions API and start sending requests.

Process Overview
The process of setting up a Conversions API integration consists of the following high-level steps:

1. Choosing the integration method that is right for you.
2. Completing the necessary prerequisites for that implementation method.
3. Implementing using that integration method.
4. Verifying your setup and adhering to best practices that help improve ad performance.

Integration Methods
There are several methods for integrating with the Conversions API, and they vary by level of effort, cost, and the features they enable. The implementation requires access to Pabbly Connect.

Requirements

Pixel ID
You must obtain a pixel ID to use the Conversions API. If you’ve already set up a pixel for your website, we recommend that you use the same pixel ID for your browser and server events.

Business Manager
You also need a Business Manager to use the API. Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. If you don't have a Business Manager yet, see the Help Center article on how to create a Business Manager.

Access Token
To use the Conversions API, you need an access token. There are two ways of getting your access token:

1. Via Events Manager (Recommended)
2. Using your own app

Via Events Manager (Recommended)
To use the Conversions API, you need to generate an access token, which is passed as a parameter in each API call. Inside Events Manager, follow these steps:

Step 1 - Choose the pixel you want to implement.
Step 2 - Select the Settings tab.
Step 3. Find the Conversions API section and click on the Generate access token link under Set up manually, and follow the instructions pop-up:

Note: The Generate access token link is only visible to users with developer privileges for the business. The link is hidden from other users.

Once you have your token, click on the Manage Integrations button in the Overview tab in Events Manager. In the pop-up screen, click the Manage button next to Conversions API. This will automatically create a Conversions API app and Conversions API system user for you. There is no need to go through App Review or request any permissions.

Pabbly Connect
Copy the custom nine-step workflow from Pabbly to receive conversion events from your CRM system via webhooks, format personal data, and event timestamp to comply with Facebook's requirements.

Workflow Share Link

Payload Helper
Access link below and fill out the required and recommended data parameter fields to see how your payload should be structured when it's sent to Facebook from your server.

Send Requests

An example request body looks like this:

{
"data": [
{
"event_name": "Purchase",
"event_time": 1638391957,
"action_source": "system_generated",
"user_data": {
"em": [
"7b17fb0bd173f625b58636fb796407c22b3d16fc78302d79f0fd30c2fc2fc068"
],
"ph": [
"96b552a9142b1fb12a10948e0a533788cfc838cf9b502bce0dee2d6bfd20c007"
],
"fn": [
"cb80be76d732c36bd5f71ecdd7b6964556730a19ceccd8b8c1869220bb4c7b7c"
],
"ln": [
"1544b2fe46c0caa6f7f5ed9850241f1cabde0b09e6e28298165592e80931fec6"
]
},
"custom_data": {
"currency": "CAD",
"value": 1500
}
}
]
}

Welcome to Juan Colicchio's channel, where we talk about how to generate more leads, convert more customers, and build workflows to automate your business. Hosted by Juan Colicchio.

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[juan.colicchio]

Did you have any issues setting up the Facebook conversions API? Let me know below.

[NeerajAgarwal]

This is awesome. I have been asking this for such a long time. Finally the video is here. Thank you bro. This is going to be amazing.

[Marketingparalatinos_]

Thank you 🙏 I was looking for this everywhere In you tube !

[chaithanyachittapur]

Thank you Juan for sharing this this is really helpful.. :)

[yashshah]

Thank you so much for this tutorial <3

[todorbra]

Hi Juan, how do we know what value we need to place? You said in your video that the value is how much money you want that purchase event worth. I'm not sure if I should place the value of my cheapest product or something else. Currently is 142.52.

Also, for the "event_source_url" should we place a checkout url or just the home page?

Thanks in advance,

[shivambhardwaj]

Hi, Thanks for this guide. I am trying to setup CAPI with pabbly connect for Lead optimization and able to fire event, but in facebook event manager it's showing "It typically takes around seven days to receive all the events from your CRM. Check back later to continue the setup.". Can you please help here?

[vincentturner]

Hi Juan, how much would it be for you guys to help set that up for us / optimize our data sent? I would be open to a Zoom call or so to get that working. Note that we're in the sensitive-data Health space, so we have to be careful what data we send. I just want to make sure it's done right for this reason.

We're currently using the Facebook Conversions API plugin. Should we worry about duplicate events once this is set up? Or will it do the matching in the background with both this manual payload firing in addition to the Conversions API plugin?

Thanks

[luchiandenis]

Is the Crm necessary? Is this a better option than amazon aws? I am a beginner in marketing. Thanks.

[abdoufox]

hello, what's the difference between this method and the use of 'pixel your site' and make id of the pixel and the token cod

[equiposInn]

Is this video to set up FB´s conversions API manually? if that´s so I´m not a tech person and I´m a little affraid to start and then to have to stop in some part of the "journey", do you think it is simple enough so I can implement it by myself? :) I built my website on Hostinger with its siteBuilder

[zonzonzon]

Thank you. I get this error : (#100) param data must be an array. How can i fix this ?

[samking]

Im stuck at webhook URL. Where do I need to put that to fetch data?

I want to setup the events for my ecommerce website

[AndrewMcSpadden]

I'm still confused why you need to use pabbly vs putting it on the head of the website or something?

[SniperAce]

Hi, do I need to input the actual data in parameters of payload helper? or can they be just dummy?

[gswjlgr]

Does this apply if you do partner integration with shopify?

[lcoocdg]

How can obtain the fbp and more parameters related to the cookies, i missibg like 6 parameters with 5.2 data quality this way

[jlqbktj]

hi, i want to set up api conversion event as click, any help will be appreciated

[kishors]

Where can i find the events that were sent from pabbly or zapier in events manager?

[fgkchci]

halo how to make or add captured response at webhook i want add ip and others? thanks