Neuromarketing: How to Ethically 'Hack' the Buy Button Inside Your Customers Heads

Could you ethically “hack” the minds of your customers and prospects to persuade them to take action?

It’s not some kind of magic or marketing trick. I’m talking about triggering a response in someone by triggering a response in their primal or reptilian brain.


Patrick argues that we basically have two systems competing in our head. Our 500 million year old primal brain, and our more modern rational brain.

And however rational we think we are, it’s that ancient, self-centered, emotional, visual, primal brain that really drives decision making.

In this episode, you’ll learn how, as entrepreneurs, marketers, and side hustlers, we can tap into that ancient “buy button” to be more persuasive.

Tune in to hear how to more clearly explain the value proposition, and ultimately make more sales and grow your business.

You’ll hear the 6 stimuli of the reptilian brain you need to be aware of, plus Patrick’s Pain/Claim/Gain/Brain framework for crafting effective emails, marketing materials, sales copy, etc.

And of course, how you can apply these techniques in your business to ethically make more sales.

For the full notes, links, and to download the free PDF highlight reel with all of Patrick's top tips from the call, please visit:


Cheers!

[drewallen]

This is a great framework for marketing, sales, negotiations, etc. Always a good idea to start with the basics and build on your messaging. Thank you Nick and Patrick!

[tatsumakisempyukaku]

Awesome interview. Gotta get Patrick’s book