ONDC Explained: Understanding The 'UPI Of E-Commerce'

The Indian government is working on an exciting project - ONDC, the Open Network For Digital Commerce. In a nutshell, this means that you'll have one platform that connects ALL e-commerce websites, apps and services. The centre's main agenda in this is to counter the dominance of current e-comm giants like Amazon, Flipkart, Zomato, Swiggy, Ola and Uber. With ONDC, the government hopes to bring smaller retailers at par with them. In fact, a pilot phase for the project has already been rolled out! So how will ONDC actually work? Watch this video to find out!
#ONDCexplainer #ONDCapp #ONDClogin

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[moneycontrol]

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[apurvanand]

Hey folks, don't get confused ONDC is NOT an app. It's a set of specifications which would enable interpretability of numerous applications wanting to link with ONDC.

The UPI example is the closest. UPI is not an app. But BHIM, Gpay etc applications utilize upi to work together.

[hemant]

Calling ONDC an application is like calling a car a brick solely because both are physical objects. ONDC is an e-commerce standard.

[AN-jdyp]

She was in NDTV before I guess.... Congratulations Sonal and all the best

[bkmarksuser]

The brilliant part is ONDC is not an app but a network underlying various popular apps like PayTM, Dunzo etc. Just like UPI is not an app but the underlying infrastrucure for other popular payment apps! It is an extremely brilliant architecture by Nandan Nilekani and theres no equivalent in the world👏

[madhurkhanna]

My favourite anchor speaking on my favourite topic ! :D
If ONDC can do what UPI did, then Americans ko bolo "Copy that !!"

[Nawazkhan-bmcs]

I don't know about ondc, i just came here to watch sonal ❤

[prasoontanay]

Completely wrong information. ONDC is not a platform, its a standard. What ecosystem does with it is still to be seen. Don't simplify it to say it is like trivago.

[ranodeepmukherjee]

Revolutionary step, surely a upcoming Maharatna and has the genuine potential to be the largest PSU India ever had.

[shashank_jhajharia]

Solid.. amazing inovation.
Is it GOI initiative? I hope they don’t start misusing it in future

[ritik]

Thank you very much mam, you explained ONDC in a simple and most fantastic way

[charannazre]

Sonal kapoor... 💕💕💕💗💗💗 love you soo much ❤

[keshavjain]

Bdiya smjhaya hai, vo bhi 10 mahine pehle hi jab ye khabar zada famous Hui, lajwab

[themowgli]

Hope they brand it better than "ONDC" ... Great concept and great video

[BoatRocker]

This will be great. Those who do not sign up will be out of Indian market.

[sridhark]

It is not much of a competition if there is only one alternative: Uber versus Ola, Amazon versus Flipcart!
ONDC is for the future, not present.

[tubester]

This video is broadcast in the interest of kirana stores --the ones that have looted customers until Amazon came into picture. I remember us purchasing most items on MRP. Even 5% discount made customers feel rich. Ondc is bound to fail for the lack of professionalism on the part of kirana owners and shitty customer support (think bsnl or sbi help line).

[CaptSexyy]

It is not an application or a platform. It is not a central intermediary.

[sakshamjain]

Is there any ONDC app on which sellers and buyers can register themselves? Can anyone help me with how can I start with this?

[sandeepsinghchauhan]

I thing same thing government need to implement in B2b platform or for International exports for manufacturers and wholesale suppliers