The EASY Way to Scale Meta Ads 2024

📈 DIVE DEEPER INTO ADS:

🧠 WATCH NEXT:

🧰 MEDIA BUYING & CREATIVE TOOLS:

😎 LET’S BE FRIENDS:

📸 YOUTUBE & CREATIVE GEAR:

[saadarshad]

Another great way to scale the budget is launch another ad account and run exactly the same ads on both of them. Worked really well for couple of my clients.

[kylechristiansuarez]

Love this Dara! We do the same method of scaling by 20% only and just repeat it if the performance is still good after a few days.

I also agree that there are just certain brands that are really easier to scale most especially the brands that are problem-solution type of products. (Ex. Products solving skin issues) We actually observed that with the brands we handle. And yes there are not a problem-solution brands that can be easy to scale as well, examples are Luxury type of products that hit a certain market. (ex. Jewelry)

Thank you Dara and please fulfil your promise of 2 videos per week HAHA

[stefanbaciu]

Thanks a lot for the forecast planner! Will be helpful in the future

[ankitasonawane]

Loved this one, thanks Dara! Do you recommend using the new flexible ad format for testing or just create different versions of the ad in an adset? Also, what's the best way to test copy with all these new changes rolling out? Thanks :)

[arshin]

Hi @Dara, thanks for the video and template. Could you clarify what you mean by creative tests? Are you referring to launching a new creative or running tests with multiple variations to prove a hypothesis under a separate ad set/campaign? That would be helpful. Thanks a lot!

[clement.rovere]

Thanks Dara! Do you usually see the ROAS slightly decrease when you scale or are you able to maintain it at the same level ?

[stefanbaciu]

We've definitely run across scaling too fast and running into ad fatigue and production issues... we've had to scale down now unfortunately and are trying to get the creative side back on track since we bought stock... learning a lot though and it's a fun ride!

[Emiliannelepine]

I would love to see a video about recruitment and how to do it right I've never seemed to know what to suggest to my client when they ask for this.😅

[MartinBenesCreative]

Hi Dara, thanks for this content as usual. Can you speak also on what I call the good boy v bad boy strategy? What I mean is sometimes when you scale by 20%, the performance is not better. Thank it's a good practice (in my opinion) to lower the budget and when Meta starts to be a good boy again. rise it.

The issue I see that sometimes it feels like it's not possible to scale more. For example I have a campaign which spends 50$ per day and gets me 10 sales. If I scale, the sales stops or are less but not from 10 to 8 but like from 10 to 3. So it feels like scaling reaches some kind of cap. Can you do some content on this one please?

P.s. And yes, we are adding new creatives every week and stopping the non performers.
P.P.S. Also it would be nice to keep in mind that not all of us run a big ecom. For example I run ads for a digital product or a course which with 20 sales per day is more than ok and we often achieve this fithh 50$ to 80$/day budget. It would be nice to see some examples also to whom like me, is not spending 1500K a day...and not because I can't, but because i'm (as many and many others like me) are not able to get out of the 100$/day spend. The ads just stop to work over a certain limit.

Thanks again! You rock.

[shotobaci]

Hello Dara! Loved this video! While watching, I was wondering, do you manually scale the ad set budget or do you scale them automatically using rules?

[KrishnaPatel-gt]

Hi! I love your content, I work as a paid media strategist for a small business insurance company, we've been scaling our budgets significantly over the past few weeks but not seeing the impact, and my gut tells me that this is because we haven't introduced any new creatives. My question for you is that:
How do I efficiently test creatives? We added a bunch of new creatives to our Adv+ campaign, but Meta prioritized 80% to the existing top performers, and second question, how do I scale spend on a specific creative? your insight would be really appreciated, thank you!!

[JakeCollins]

Hey Dara,

Thanks for another excellent video!

If one was to start their first ad campaign with $2, 000, how many ad creatives do you suggest be tested?

Many thanks.

[trym]

Hey dara! Watched your «how to test fb ads creative» yt video and i like The idea of testing 2-3 ad variations with different variables for example 1-3 sec video hooks. - But whats your thoughts about 1 adset with 1 ad so it gets fair spend? what is pros cons with this?

[VanHuyBui]

Thanks Dara, I was struggling with planning budget. Your video was very helpful. But I like to ask the sheet is an example for 1 campaign with CBO budget setting or how? And in your ad acc, I saw you setup ABO budget in test campaign which has many daily budget differrent, how to use the sheet? Is it the amount of money we put in each cell a total of all daily budget of all adset? Thank you!

[manuelherk]

Hey great video and thanks for sharing your knowledge. I am running a shop with multiple different products. should I just fill one adv+ campaign with ads for all products or create separate adv+ campaigns for the products? I had one campaign for all and Each time I scale performance drops to almost 0 sales.

[Historia.wprostych.slowach]

Hi! I have a question. Do you think we should test new creatives on traditional broad targeting or on advantage plus audience? I am c

[Galvin]

Hi dara

Do you reuse your ugc 9-16 vertical video on tiktok and youtube shorts ads too?

[brockdouglas]

@dara can you share strategies for like normal budgets? Like what you would do if you only have $1, 000/m budget.

[bridgetbarrera]

Do you have any recommendations/advice for FB marketing for the plastic surgery and medspa industry?

[funsted]

Wondering what your thoughts are on the new Adv+ campaigns that can have multiple ad sets?