Influencer Marketing, Beyond A One-Night Stand! FOMOFanz

I decided to change it up on this episode of FOMOfanz as I switch to the other side of the microphone for two very unique interviews I did on the topic of influencer marketing.  As you'll hear in both interviews I tried to provide a unique perspective as someone that grew his brand as an influencer and has worked with 30 different companies in an influencer capacity while also being someone that has implemented influencer marketing campaigns and works with brands in 2017 to build out strategies for brands in both the B2B and B2C space.  

First half of this episode is my interview on the Onalytica Podcast where the focus of the interview is on the on the importance of influencer marketing in 2017 and how to #ThinkLikeaFan

Second half of this episode I joined the Influence Pros weekly show hosted by Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence to discuss Why Engaged Influencer Communities Trump Influencers With High Following!

Topics covered in this episode:

Why change, collaboration, and community are key to any business How building a community is far more effective than having a following Why incentives and rewards need to be individualized How to guide interactions into more valuable one on one conversations Why employee trust is the first step toward embracing influencer marketing Quotes From This Episode