Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer

A few years ago, who could've guessed where we'd be with algorithms, platforms, or the explosion of short-form content? Today, we've got some of the top content creators to help you navigate the ever-changing world of content creation.

In this episode, Tanmay Bhat returns to the podcast for the third time! He's worn many hats over his long journey, from a TV writer to a comedian to an ad maker, seamlessly integrating all those skills across his social media platforms. Ranveer Allahbadia, aka BeerBiceps, started off by educating people about fitness and has evolved to having deep discussions about topics he’s curious about through his podcast. He’s a natural at making people feel comfortable and getting them to open up (as I’ve experienced on his podcast).

We're also joined by Prajakta Koli, who's carved out her own unique space in the world of content creation, with her work extending from social media to OTT platforms and even Bollywood! And Nuseir Yassin of Nas Daily, known for making 1,000 one-minute videos in 1,000 days, is now also transitioning into the offline world with events, experiences, and businesses for his community.

From the skills and tools one may need for building distribution to the nuances of understanding the Gen-Z mindset, we’ve got it all covered.

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here:

#TanmayBhat: Co-Founder of AIB, Comedian, Content Creator, and Investor

Follow Tanmay Here:

#RanveerAllahbadia (Beer Biceps): Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo.

Follow Ranveer Here:

#PrajaktaKoli (Mostly Sane): Content Creator, Actor and Comedian

Follow Prajakta Here:

#NuseirYassin (Nas Daily): Content Creator, Author, and CEO at Nas Company

Follow Nas here:

#SocialMedia #ContentCreation #Viral #wtfispodcast #WTFiswithNikhilKamath #Tanmaybhat #BeerBiceps #Prajaktakoli #NasDaily #Youtube #Influencer #Instagram #Twitter #facebook

Time stamps:
0:00 - Getting Started
2:00 - Prajakta's Introduction: How she started content creation
5:40 - Role of Youtube in her career
7:40 - Status and hierarchy in Content Creation and OTT World
15:00 - Is Content Creation as a long term career?
21:18 - Tanmay's journey
25:56 - How is Ranveer in real life?
29:00 - How is it like hanging out with Tanmay?
32:22 - Are we going to have a creator president?
37:00 - Authenticity for creators
42:00 - Dealing with online hate
46:40 - Hacks to go viral every year
48:15 - Nusier's talks about the Israel-Palestine situation
54:00 - Ideal way to build distribution: business vs brand deals vs community
59:30 - Building distribution for employment
1:00:00 - How big is the creator economy?
1:05:00 - What works in India?
1:08:00 - Ranveer’s Journey with Level (Meditation App)
1:10:33 - Content Strategy and Posting Frequency
1:18:20 - Summary of relevant point
1:19:45 - Viewer Retention Strategies
1:30:24 - Understanding the Gen-Z Mindset
1:40:30 - Nuances for content creation today?
1:47:00 - What works today? Mission-driven content, Vlogs and more
1:56:50 - Regional language content and tools for creators
2:05:00 - Why do creators Virtue Signal?
2:07:50 - Right way to collaborate with creators
2:11:25 - Strategies: Thumbnail and Titles
2:19:50 - Practical hacks and advice for creators
2:27:40 - How much money do creators make?
2:42:25 - Longevity and brand deals
2:48:47 - Importance of owning the audience
2:53:45 - Tools and resources for creators
2:56:00 - Incentivizing your team
2:58:15 - Does how they look matter? (make-up, clothes, etc)
3:00:45 - How to stay relevant
3:04:15 - WTF Fund
3:06:56 - Reacting to old videos

[NasDaily]

Loved the conversation with you all! Thanks for having us Nikhil!!

[harshabali]

This podcast made me realise we seriously need a good female youtuber. If Prajakta is the best one out there, its high time some new people come

[kunalgore]

Tanmay actually went beyond anyone's expectations in this podcast. Just proves that he is not just random some comedian reacting to memes.

[surajjha]

Tanmay is like the pioneer of India content creation he knows it more than anybody like in panel there's a huge difference between ranveer prajkta and tanmay knowledge about market

[adityaagrawal]

I am a Polar bear from Antarctica and I love Nikhil's podcasts. Once my friend, an Indian penguin, was watching this and since then I can't stop listening to it.

[ChaitanyaCanSing]

Tanmay Bhatt is really a genius guy... He presents himself as a silly guy so effortlessly that's what makes him special... After the fall of AIB .... Within a span of 2-3 years he again raised like a phoenix... He is the example who proves knowledge is power... His content game is so strong and he always knows what set of audience to target❤️ Huge respect

[rzain]

Nuseir has owned this podcast. The only person who came close to match his energy was Tanmay. Both of their opinions and insights were technical and just pure facts. A piece of art!

[nitishtripathi]

I admire Prajakta for asking what she does not know without feeling embarrassed. It just shows her willingness to learn.

[oqrkepf]

Dude, Tanmay and Nas are like those extremely knowledgeable seniors we all know.

[ushasidas]

"The opposite of love isn't hate, it's indifference". This line will forever stay with me❤

[snehabanerg]

Tanmay Bhatt is the ultimate OG of understanding the evolution of internet

[raj]

Prajakta had no substance but she didn't pretended otherwise and stayed silent and curious which I admire.

[sarahkumkumapoovu]

In about 20 years, people are going to look back at this podcast and say “See Tanmay was always a genius, no wonder he’s running India’s biggest media company now”! :)

[nikhilsharma]

Tanmay is such an insightful person. I wish I could listen to him more.

[arvindsingh]

Tanmay and nas literally schooled prajakta and ranveer... both of them gave a true masterclass and shared insights into world of influencing.

[KaushikBiswasDipto]

Never had I ever thought, I would go through a 3hr podcast at a stretch. So much insightful and knowledgeable from some of the best people in the field. Nikhil is one of the rarest podcasters who is doing something really great by bringing the best people to his podcast.

[SaloneeMishra]

I’m just jealous of the editor at this point who got to hear the entire conversation raw and uncut

[theemperor]

Nas and Tanmay needs to do round 2 there's so much more to learn.

[highnitin]

Tanmay - high on knowledge 📖
Nuseir - high on stats 📈

[rahulkaushik]

Tanmay is an absolute genius. It gets hidden in his eccentric personality, but boy does he know stuff!