Sony BRAVIA XR MASTER Series Z9K 8K HDR TV

Descriptive Transcript

Description
BRAVIA XR logo.
Music plays.

Subtitle
Breathtaking 8K realism, ultimate brightness and contrast

Description
BRAVIA XR Z9K in a sophisticated living room.
Thin, simple stand. Stylish back with grid pattern.

Subtitle
Z9K

Description
SONY XR chip image on black background, XR Picture and XR Sound logos.

Subtitle
Next generation picture and sound with Cognitive Intelligence

Description
The XR Picture logo remains, and XR Contrast, XR Color, XR Clarity, and XR Motion logos appear.

Logo
XR Contrast

Subtitle
Feel real-life depth with flawless contrast and brightness

Logo
XR Backlight Master Drive / Mini LED / XR Contrast Booster 20

Description
Beach at sunset.
Each pixel of image extends as a bar, with height representing brightness.
The bars of the sun are high.

Logo
XR Color

Subtitle
A wide color spectrum for real-world shades and hues

Logo
XR Triluminos Pro

Description
Colorful flowers.
Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid.

Logo
XR Clarity

Subtitle
Recreating lost texture, all your content upscaled to 8K

Logo
XR 8K Upscaling

Description
Video of an owl.
A white line traces the owl’s outline, and image is shown crisply.

Logo
XR Motion

Subtitle
Intelligent motion processing for fast-moving, blur-free scenes

Logo
XR Motion Clarity

Description
A kite surfer slides into colored balls. As the video’s frame rate is increased, the video is played smoothly without blur.

Description
SONY XR chip image on black background, XR Picture and XR Sound logos.
The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.

Logo
XR Sound Position

Subtitle
Sound from the screen with Frame Tweeters

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Acoustic Multi Audio

Description
Video of violin performance.
Sound emitted from violin strings jumps out of screen.

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XR Surround

Subtitle
All your entertainment upscaled to 3D surround sound

Logo
3D Surround Upscaling

Description
Man sits on sofa, watching TV.
Sound of violin performance jumps out from left and right to reach the man.
A white hemispherical space engulfs the man.

Subtitle
The optimal viewing experience, wherever you are

Description
Ambient Optimization PRO logo under the subtitle.

Disclaimer
This feature will be available via a future firmware update.

Subtitle
Discover new ways to enjoy TV with BRAVIA CAM

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BRAVIA CAM / CES Award 2022

Description
BRAVIA CAM shaped like a black cuboid is attached at upper center of TV.

Subtitle
Every picture, optimized to your position and room

Logo
Ambient Optimization PRO

Description
Man sitting on sofa, watching TV.
Yellow liquid and bubbles.
There is a brightness adjustment bar. When man's sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright.

Subtitle
The ideal sound experience from anywhere

Description
Rock band playing.
Sound jumps from screen toward man sitting on sofa.
There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R, and sound emits toward his position.

Subtitle
Hear voices clearly, no matter where you are

Description
A couple talking in movie theater.
When a man watching TV is near the TV, volume is reduced, and sound emits as a small circle. When far away, volume increases, and sound emits as a large circle to reach him.

Logo
BRAVIA XR

Subtitle
Z9K

Description
Beautiful display of BRAVIA XR Z9K.

Disclaimer
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Description
Movie ends with Sony’s logo.

[shmookins]

Carrying the torch of the legendary Z9D.

[gotechakash]

Beautiful! I'm watching all these newly uploaded videos now.

[stevenrodriguez]

Don’t think I can justify dropping 5 digits on the 85” but I can do the 75”

Besides I’ll take the slightly more pixel density and less possibility of screen issues. Bigger the size seems to be more issues!

[thejamiestarbuck]

FIX YOUR 2020 XH90, Microstuttering on 23.796FPS Content and at 60hz in game mode. 4K120 only has half vertical resolution and Sound Dropouts still occur. Also Hard Drive Recording is broken since Android 10, if a recording ends without your manually ending it, it won't play!!!

[RobertK]

I wonder why Sony didn't order 8K OLED panel based LG EX panel they should push 8K hard in 2022

[CrhroskyFR]

Vaya presentan una pantalla en 8k y el video esta en 1080 :|

[lordofwar]

I really want this tv, it seems nice! How can I buy it from Brazil?

[jhonmartinez]

Sony Lo Mejor de Lo mejor, Desafortunadamente A mi país no llegan los tope de Gana 😑