Sony Bravia XR A90J 4K OLED TV Review | Believe the hype!

The much-anticipated Sony A90J OLED 4K TV is here, boasting brightness never before seen in an OLED TV. Is this the TV to beat this year?

In our review, we dig into those brightness claims as well as what Sony boasts is the most advanced picture processor it has ever developed, the XR Cognitive AI processor. With all the hype around the Sony A90J OLED and its chief competitor, the LG G1 OLED, a lot rides on this OLED TV review.

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00:00 Intro
01:24 Design
02:26 Google TV & Google Assistant
02:55 Sound Quality
03:57 Brightness & Processing
05:56 Picture Settings & Measurements
07:53 Picture Quality
08:59 Gaming
10:05 Final Thoughts

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[Caleb_Denison]

Hey everyone! Couple of things: I don't think Sony is likely to confirm whether the A90J uses an evo panel or not. They don't even like to discuss FALD zones -- gotta count those myself. Also, no word on VRR update, and I'm not expecting one soon. Finally, if you think you see blur in the COD game clip, know that it is the camera, not the TV!

[richardrybarczyk]

I’m 73 years old and since I was a kid I always thought that there were 2 television manufacturers, Sony and then everybody else. No negative comments about Samsung or LG but I’ve always owned Sony televisions. My next television will also be Sony and while I would love to get this new model the $4000 price tag is kinda steep. I will probably opt for a different OLED or the 65 inch led 950. At any rate I will always get Sony over anything else.

[davidhixson]

I’ve had my 55” a90j for a couple of weeks now. I bought a Sonos Arc sound bar for it as well. Expensive yes, but both are worth every penny. TV picture quality and detail are stunning. Sound is crystal clear with very good bass response without a dedicated sub-woofer. Would recommend both in a heartbeat.

[Lyma]

I’m never gonna financially recover from this video.

[acgclyde]

My A90J, 65 inch was wall mounted in my lower level Darkened room. It exceeded my greatest expectations! Also using it as the center Chanel speaker with a newer Denon receiver and matched Mirage floor standing speaker with surrounds. The sound is very very good.
No one will regret having one in their home to enjoy for years to come.

[tonygrant]

The A90J is one amazing TV, Got mine today and have been playing with it since I hooked it up. I believe the hype. And I've never seen anything packed so well

[alyssacrypto]

I don't travel. I'm agoraphobic and my LG B8 is where I travel to exotic locations in 4K UHD content; movies, series and documentaries! But I have fond memories of childhood going to northern australian beaches. You really grew on me over time, Caleb. Must admit I used to watch you lower down the rank of TV reviewers.

[cheesegraham]

Bought the 65 inch 3 weeks ago, I'm totally in love with it, incredible 4k picture

[caseysales]

just bought the A90J 75in. I'm glued the whole day watching 4k movies as well as pkaying PS5

[sonnysidup]

I love how we normalized gaming as a factor for getting a tv, its a department were LG IMO gets it right and would have thought sony to have down packed by now ( obviously ) . Hopefully we can hear more about VRR and gsync support later down the road

[TNY]

Best 65” I ever owned. Sony all the way!!!!

[kimkimani]

Welcome to another series on me watching stuff that I will never afford (oh quarantine life)

[paulcarroll]

Great review, Caleb. It’s what we’ve always known, when Sony actually try- they’re the bench mark and no one else can compete.
Value for money aside, they’re the best TV.

[ulot]

It Amazes me that you're guys are gunning for 1million. Should be gunning for 5million by now with all your amazing contents.

[coreystill]

I've watched like 20 reviews on this TV and you're the only person that has said how bright the television gets. Thank you. Good God thank you!

[SpykerSpeed]

My favorite vacation was the Scottish highlands. Great vid Caleb!

[simeonspada]

I’m watching this on my 65” A90J... nice to be validated

[je]

I'm happy to see you love this TV. I would just like for you to factor in the ridicoulous price point of the TV in the overall review, as in my opinion, it should be a factor in a TV appreciation. Looking forward to the G1 comparison, but keep in mind that the G1 with its pricepoint should be compared to the lower end a80J, not the a90J, as it is a lot more expensive. Based on this, the G1, and A90J are both good buys, just in different brackets

[shadyninja]

When I heard the sound quality of this TV o was blown away

[LegacySneakers]

Love my A90J 65”.. bought it in 2022 for reference, about $2400 during Black Friday. I also have added the Sony HTA9 system and absolutely love it all