Sony BRAVIA XR MASTER Series A95K OLED 4K HDR TV

Descriptive Transcript

Description
BRAVIA XR logo.
Music plays.

Subtitle
Our brightest, widest ever OLED colors

Description
BRAVIA XR A95K in a sophisticated living room.
Two ways to use stand: “Back position style,” where display is at back of stand, and “Front position style” where the display is at front of stand.

Subtitle
A95K

Description
SONY XR chip image on black background, XR Picture and XR Sound logos.

Subtitle
Next generation picture and sound with Cognitive Intelligence

Description
The XR Picture logo remains, and XR Color, XR Contrast, XR Clarity, and XR Motion logos appear.

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XR Color

Subtitle
Our widest spectrum of colors, beautiful for the human eye

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XR Triluminos Max

Description
Video of tulips.
A meter shows the number of colors with colorful voxels in a transparent box. As the color voxels increase, the image becomes more vivid.

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XR Contrast

Subtitle
Pure blacks and brighter colors with real-life depth

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XR OLED Contrast Pro

Description
Fireworks seen from above a city.
Blackness becomes clear, and night view and fireworks lights display clearly and vividly.

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XR Clarity

Subtitle
Recreating lost texture, all your content upscaled to 4K

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XR 4K Upscaling

Description
Video of a puma.
A white line traces the puma’s outline, and image is shown crisply.

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XR Motion

Subtitle
Intelligent motion processing for smooth, fast-moving action

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XR OLED Motion

Description
A surfer riding a wave. As the video’s frame rate is increased, the video is played smoothly without blur.

Description
SONY XR chip image on black background, XR Picture and XR Sound logos.
The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.

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XR Sound Position

Subtitle
Screen is the speaker, powerful sound matches picture

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Acoustic Surface Audio+

Description
Video of violin performance.
Sound emitted from violin strings jumps out of screen.

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XR Surround

Subtitle
All your entertainment upscaled to 3D surround sound

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3D Surround Upscaling

Description
Man sits on sofa, watching TV.
Sound of violin performance jumps out from left and right to reach the man.
A white hemispherical space engulfs the man.

Subtitle
The optimal viewing experience, wherever you are

Description
Ambient Optimization PRO logo under the subtitle.

Disclaimer
This feature will be available via a future firmware update.

Subtitle
Discover new ways to enjoy TV with BRAVIA CAM

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BRAVIA CAM / CES Award 2022

Description
BRAVIA CAM shaped like a black cuboid is attached at upper center of TV.

Subtitle
Every picture, optimized to your position and room

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Ambient Optimization PRO

Description
Man sitting on sofa, watching TV.
Yellow liquid and bubbles.
There is a brightness adjustment bar. When man's sitting position changes, the brightness changes accordingly. When close to the TV, brightness lowers, becoming darker to avoid being too bright.

Subtitle
The ideal sound experience from anywhere

Description
Rock band playing.
Sound jumps from screen toward man sitting on sofa.
There is an L and R adjustment bar. When man moves from left to right, adjustment bar moves from L to R, and sound emits toward his position.

Subtitle
Hear voices clearly, no matter where you are

Description
A couple talking in movie theater.
When a man watching TV is near the TV, volume is reduced, and sound emits as a small circle. When far away, volume increases, and sound emits as a large circle to reach him.

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BRAVIA XR

Subtitle
A95K

Description
Beautiful display of BRAVIA XR A95K.

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CES Award 2022

Disclaimer
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Description
Movie ends with Sony’s logo.